Have you heard “Damn Daniel” yet? If you haven’t, hop on any social media platform and experience the video that has captivated readers and brands. The hilarious 30 second video made its appearance on many social media outlets and has taken Twitter by storm. The video starring Daniel Lara with a voiceover repeating “Damn, Daniel” and “Back at it again with the white vans” has been made into memes, brand advertisements, remix, and re-makes throughout social media. The 30 second video was uploaded on February 15th and has been retweeted more than 120,000 times and liked more than 145,000 times.
Many people are saying the “Damn Daniel” video is the new version of the “What Are Thoooose” video. This is a trend that we see as consumers throughout social media. We can all remember the picture of the dress. People could not agree if it was blue and black or white and gold. I’m sure everyone remembers the Target worker Alex that someone uploaded onto Twitter. #AlexfromTarget became viral and he appeared on the Ellen Degeneres Show. These videos go viral due to their humorous content and amount of viewers that watch on Vine, Twitter, Instagram, Facebook, and YouTube. However once famous, marketers use these videos to capitalize on the popularity of the product.
As shown above, Zappos was quick to use #DamnDaniel as an advertisement shown on Twitter. Other brands such as DSW, AXE, Clorox, Denny’s, and even Liverpool FC all took part of the #DamnDaniel meme. The one brand that should have stood out on social media was Vans. But, other advertisements were more effective. Clorox and AXE seemed to capitalize on #DamnDavid showing more creative approaches with the meme.
This is why it’s important for companies to stay relevant on all social media accounts. These videos are outlets where companies can reach a younger audience simply through social media. It is important to reply quick, be relevant and humorous. This is where brands can either make or break how consumers view them on social media platforms. It is important for companies to embrace these opportunities the right way.
What is your opinion on videos and memes and how they over take our social media accounts? What is your view on the situations? Do you think Vans advertisement was good or did other brands beat them with creativity?
Feel free to comment below with your take on the world of memes!
-Erin Fouhy, Sarah Garner, Caitlin Rodermund, and Megan Suggs.