As we begin the week let’s take a moment to reflect on what happened over the weekend. It is a great day to be a Carolinian as The Carolina Panthers have won the NFC Championship. The Panthers are headed to San Francisco, CA to face the Denver Broncos in Super Bowl 50. This will be the Panthers second Super Bowl appearance in the franchise’s history. What better way to top off their 15-1 season than with a dominating 49-15 win over the Arizona Cardinals last night.
With the Super Bowl comes what? Advertisements…and many of them. For many people, myself included, the advertisements are almost as anticipated as the game itself. CBS will be broadcasting this year’s big game and the asking price for a 30 second time slot is $5 million. On average, these much sought out spots increase in price by 11.1% each year.
This year, as sports fans celebrate 50 years of Super Bowl, CBS and the advertising community will also be celebrating 50 years of great commercials. CBS has recently announced that two events will air prior to the big-game for the sole purpose of showing the advertisements. “Super Bowl’s Greatest Commercials 2016” will show the top 50 greatest commercials in the history of Super Bowl, with a big reveal of “the best” commercial being that night during the live event. “Super Bowl’s Greatest Commercials All-Star Countdown” will show sneak peeks some of the most highly anticipated ads. The audience will have the opportunity to get involved as they will vote for the best commercial in the first program which will air February 2nd at 8pm. “Super Bowl’s Greatest Commercials All-Star” will air on February 6th and 8pm as well.
In such a media saturated world, integrated marketing and advertising are essential components in creating brand awareness among the target audience. For football fans, the Super Bowl game is their excitement. They wait all year for this event, planning where they will go, who they will invite, and what food will they have. In the world of advertising, it’s not the game that excites, but the 30 seconds of fame that are strategically planned, diligently created, and perfectly executed by companies that work all year and spend a pretty penny for this one day every February. So, the time has come for us to see what new commercial Budweiser has created to tug at our hearts once again. I’m ready to see what Super Bowl 2016 has in store.
– Madeline, Sydney, Sydney and Tiersa