Why Drive When You Can Fly?

For this week’s theme of local advertising, we wanted to focus on the Fly ILM campaign. One key rule in advertising is to “know your audience.” These Wilmington Airport commercials definitely target locals who travel by car to the Raleigh-Durham Airport instead of flying directly from Wilmington.

Check out both advertisements below.

It’s no secret that the trip down I-40 is contender for Most Boring Drive. Have you ever driven down I-40 and felt like it would never end? I’m sure most people who have traveled the straight, flat road can relate to the boredom that the voiceover in the second commercial conveys. This campaign is particularly effective, because it hits home for most people who live in Wilmington and would like to avoid the monotony of I-40. It evokes the feelings associated with the topic, and sends a clear message to those who feel that way.

What do you think of their “Why Drive When You Can Fly?” campaign? Does it make you want to skip the drive, and Fly ILM?

-Mallory Brayman, Kelli Hall, Morgan McCleaf

2 thoughts on “Why Drive When You Can Fly?

  1. These two commercials for flying ILM actually made me want to skip the driving and fly! I have only flew once in my life and I was not a fan of it at all, but these commercials make it look so easy and convenient. It’s inviting and makes me think why drive when you could just simply fly.

  2. This was my first time seeing these ads for ILM, but I think they really do hit home with local residents. I am not originally from Wilmington and whenever I take the drive home or fly out of Raleigh or Myrtle, I am always mad at myself for not flying out of ILM because of how much closer it really is. I think incorporating how much you spend on gas, hotels, and food while traveling via car helps the audience see how much cheaper it is flying ILM. The ads are also effective expressing that longest part of my commute (the dreadful 60 or 70 miles on 1-40) to eventually reach Wilmington, and whenever I have the chance to avoid it, I certainly will. I normally do not fly ILM because of costs reasons, but what I spend traveling in my car almost adds up to a plane ticket. Next time, I will definitely be considering my options. Thank you for the post!

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