It is crazy to think that fake ads can impact consumer buying choices. I guess it’s really not that hard to explain. When you look at some company’s commercials like Old Spice and Slim Jims, the flashy over the top YouTube share-able content wins every time. An article by John Brandon, Fake Ad, “Boost product interest” from Ink.com outlines just how some companies have utilized this new idea.
Sphero, a company that designs toys that allow users to control a robotic ball with a tablet or smart phone has incorporated this within the company’s marketing campaign. The fake ad titled “Sphero Peacekeeper” is a larger than life model who’s design (if you have yet to guess it) is to protect the community. The company did a great job creating this ad because the ending shows exactly what this product is for.
The ad was a success and Sphero noticed a huge increase in web traffic. the idea that people will watch a fake ad for a real product and buy it based on a false premise is a relatively new concept. These kinds of commercials use five key points to accomplish its goal according to International Management Group. First you have to avoid using icon temptations. Second, stand for something bigger. Third, be the brand you are. Fourth, be unexpectedly honest. And fifth, offer a visual reminder. I think the best depiction of this tactic can be seen from a commercial from Bluejean.com. A company that deals in video conferencing, sharing data and remote office entry.
This ad takes all five key points into consideration in the presentation of information throughout the commercial.
Let us know what you think about fake ads.
By: James, Jill, and Spencer