Few speeches in history are more commonly known than Martin Luther King Jr. “I Have a Dream” speech. Non-profit group Californians for Population Stabilization (CAPS) utilized this popular notion of Dr. Kings “dream” in a recent political ad condemning President Obama’s recent executive action that would grant amnesty to a large amount of illegal immigrants. Within the ad they claim that this action is taking away jobs from American citizens which destroys Dr. King’s true “dream” of equality, as it is giving priority to immigrant workers.
At first glance, this ad seems to reach to make a connection between Dr. King’s ideas and today’s immigration issues. However, the ad utilizes Aristotle’s appeals of ethos, logos, and pathos. Using the “I Have a Dream” speech, CAPS appeals to Dr. King’s authority. Logos can be seen in the stats and reports shown on the images that depict struggling Americans – a direct appeal to emotion or pathos.
Joe Guzzardi, National Media Director for CAPS, suggests that President Obama is going against the equal treatment for all Americans that Martin Luther King Jr. worked so hard to promote. Last week, the House seemed to agree with Guzzardi when they voted “236-191 to pass a bill that would block funding for Obama’s immigration executive orders.”
Did this ad impact you in any way that would affect your opinion on the situation?
-Nick Bolick, Olivia Sadler, Patrick Wagner