Is Staying Closed Good for Business?

It only takes one look at a Youtube video of Black Friday deal seekers stampeding through the doors of a Target to deter many people from venturing out into the madness. For the employees of these stores, it is impossible to avoid the hysteria and many have to give up their Thanksgiving with family in order to accommodate the rush of customers. Even worse, many of the mega stores like Macy’s, Target, Sears and Toys R Us are beginning their sales on Thursday, before some Thanksgiving Day meals are even enjoyed.  This transition is due to the new perks of online holiday shopping and the extended deals that these sites are offering. Black Friday is no longer just restricted to the Friday after Thanksgiving, causing many retailers to panic over the money they could potentially be losing. For the most part, consumers have not punished retailers for staying open on Thanksgiving–even though it is subject to a lot of criticism.

Some companies are taking a stand this year by remaining closed on Thanksgiving, which may set a precedent that other companies could be forced to follow in coming years. Costco, the second largest retailer in the U.S. after Wal-Mart, is closed on Thanksgiving and has taken the stance that employees deserve to be off. Some big name companies are sacrificing the financial benefit of keeping their doors open today to allow their employees to spend the holiday with their families. This makes the companies appear to genuinely care about their employees, which is important in an age where income inequality and minimum wage are hot-button issues. Aside from the surface benefits of staying closed on Thanksgiving, these companies may have made a beneficial marketing move. By showing support for the family, these companies leave customers with a good impression, which may give them the edge when Black Friday comes around.


Thanksgiving should be spent with family and friends eating turkey and watching football not at the mall  struggling against strangers for discounted TV. Black Friday isn’t going anywhere, but maybe other companies will see the example set by businesses like Gamestop and Crate & Barrel and help stop the infiltration of Thanksgiving. So enjoy your Thanksgiving without the stampedes and crowds, that’s all tomorrow.


Happy Thanksgiving!


Brandon Hawkins, Bobby Huckabee, Savanna Mitchell, Tony Mangili, Danielle Salas

6 thoughts on “Is Staying Closed Good for Business?

  1. I was appalled when I heard all of the places that were opening on Thanksgiving to start the Black Friday deals. Thanksgiving has truly become more about the shopping than being thankful for the time we get to spend with family and friends. This also goes for Christmas. Driving around town the other day my friend and I noticed that starbucks had a giant banner out front saying “Open on Christmas!” and I said “honestly, that makes me more upset than happy”. I felt this because I know there are people that are going to have to go into work instead of being with their loved ones on Christmas. I don’t support businesses that are open on Thanksgiving or Christmas for the mere reason to make an extra buck.

  2. I completely disagree with stores opening early on Thanksgiving. I think that this is a day to relax and enjoy spending time with your family. How is shopping in madness relaxing? I understand shopping on black Friday and obtaining crazy good deals. However, thanksgiving afternoon and evening is too soon to start the craziness. I think businesses should give their employees time with their families and a day to relax.

  3. I completely agree that Thanksgiving should be a day of rest spent with friends and family. We recently watched a video in IMC 1 that discussed how advertising is a never ending cycle, and that because all other brands spend so much time and money advertising, other companies have to do the same to simply keep up. This applies here because sadly, more and more companies are jumping on the bandwagon to open on Thanksgiving day in hopes with keeping up with their competitors. I hope that other competitors will also follow in Costco’s footsteps and boycott “Black Thursday”!

  4. I think it’s a great thing Costco allows it’s employees to have Thanksgiving day off and don’t open. I’m not a person who is big on the whole Black Friday shopping. I hate waiting in lines and dealing with all of the people, but for places opening on Thursday I believe is just ridiculous. I believe it should be a time spent with family.

  5. After seeing that all these businesses were opening on Thursday I was shocked. Every year I feel the businesses want to open earlier. I believe that workers should have Thanksgiving off to enjoy spending quality time with their families. I understand that people want great deals, but that is what you have Black Friday for. I hope that others will see what Costco has done and decide to follow in their footsteps in making Thanksgiving about spending time with family and friends.

  6. I definitely think that businesses should not be opening on Thanksgiving day. Black Friday is a tradition that is unfortunately here to stay, but it should stay on Friday. Thanksgiving is a holiday and a time to be thankful for the priceless things in life, not a time to be stampeding and rushing to buy more material goods.

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