Evolution and Obsoletism

This week the blog is going to be focused on the evolution of communication over time.  Not only is technology always advancing, companies are forced to compete with one another with similar products.  The new commercial of Surface Pro 3-Head to Head displays how almost outdated the new Apple laptop is compared to the Surface Pro 3.  Now laptops don’t only function as a computer. This shows a computer that is also a tablet and has a touch screen component. This evolution has changed rapidly and this allows for more communication, more often. We believe this is shown through the theory of Agenda Setting.  Dr. Max McCombs and Dr. Donald Shaw came up with this theory in 1968 at Chapel Hill.  They found that the media has the ability to change what we as consumers believe is important.

This commercial shows that we no longer can be satisfied with a computer just being a computer. We need more.  This concept is also described through the idea of obsoletism.  Obsoletism is that we as a culture no longer wait for things to wear out.  We no longer wait for things to break and no longer be effective.  We just desire things that are more attractive.

The Surface Pro 3 is actually becoming more prominent than we think. Although many of us would be unwilling to transfer from our Macs to a Surface Pro, the Surface Pro 3 is becoming much more prevalent in the communication business world. According to Belikoff (2014), organizations such as BMW, Coca-Cola, and Louis Vuitton, have used the new Surface Pro 3 to help give out presentations within their organizations, while also allowing employees to use the Surface to share knowledge and transfer ideas. Being that we are a society that is constantly on the run, businesses are now using this technology as a mobile and easily usable device that has enabled employees to become much more efficient in the work place environment.

Do you follow the principle of obsoletism and constantly update your technology or do you like to stick with what you know?

– Margaret Cafasso, Kierstin Geary, Connor Gold, Olivia Sadler, and Hannah Zeskind