Hi everyone! This week’s theme is influential movies in pop culture!
Mead‘s (1937) theory of Symbolic Interactionism explains the process of interaction in the formation of meaning for individuals. This is one of the main reasons why the movie Batman has been so successful. Not only is the Batman symbol recognized within the context of the movie, it also has become a brand for the audience as well. When the symbol is shown in the sky in the movie, it represents hope. The audience that follows the Batman series recognizes the symbol as a part of their childhood. Batman has been a huge part of pop culture due to its wide berth of media touched. These include comics, cartoons, movies, and more recently, a new television series. By interacting with the Batman brand in a multitude of ways, viewers create meaning related to the image.
Marketing practices make or break a brand. Due to the fact that Batman is able to be marketed to children, adolescents, adults, and parents, it has a wide range of influence. The meaning we attribute to things, according to the theory of Symbolic Interactionism, is a product of our social environment. By parents sharing what Batman means to them with their children, it formulates their perspective towards the brand. The generational aspect of Batman along with continued popularity contribute to its meaning and explains why people view it in different ways depending on their experience.
However, since we live in an individualistic society, people, no matter what age, seem to create their own perceived meanings of objects and symbols in life. Through this perception, we carry out certain behaviors when we are faced or encountered by these objects or symbols. In this case, the behavior desired by those who create and promote Batman movies is that that people continue to want to see them and share them with others.
If the symbolic interactionism wasn’t so easily defined, do you think the Batman legacy would not have reached the degree that it has?
-Margaret Cafasso, Kierstin Geary, Connor Gold, Olivia Sadler, Hannah Zeskind