Wilmington Appreciates Advertising: Local Marketing

In the Wilmington community, local advertising agencies offer their services to all of the town’s local businesses. Our small beach town is filled with local companies that are in need of advertising agencies that are familiar with the area and the target audience. Fortunately Wilmington is the home to several advertising agencies that are willing to go the extra mile to provide effective services for our small businesses in the area.

Colonial Marketing Group is one of Wilmington’s own award-winning advertising agencies. Colonial Marketing provides TV, print and radio advertising for 72 local businesses in Wilmington. Founded and based in our town of Wilmington, this firm aims to develop the relationship between the brand and the consumer for each of their clients. The strategy of their agency can be explained in three words: consult, create and connect. They will first form a close bond with their client so that they will gain a good understanding of the business. Then they will dive into the creative process to convey the company’s brand effectively to the target audience. Colonial Marketing will finish of their process by combining their marketing knowledge and qualitative data to ensure effective advertisements will be executed to reach the target audience. Before a company chooses to work with Colonial Marketing, they have the opportunity to see the firm’s previous work for other businesses. The agency is especially eager to help businesses that like themselves, are Wilmington based.

One advertising agency that has been a huge local success is Ford Design Group. This agency has developed into being one of the most utilized ad agencies in Wilmington, North Carolina and their work can be found all throughout the city. Ford Design is a multi-faceted advertising agency that offers a wide range of branding, marketing services, print media, logo design, SEO services, and website design. Ford Design Groups goal is to always exceed their clients’ expectations. Their philosophy proudly states, “We’re only as good as our last project.

“BRAND. MARKET. IMPACT!”.

“Isn’t it interesting how definitions of words have evolved over the years? Each of these words can either be a noun or a verb, and stand on their own totally unrelated to one another. But, for our team at Ford Design Group, they are all equally important to perform best used in conjunction with one another”. -Greg Ford

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Greg Ford, founder of Ford Design Group, began running this agency from his own bedroom as a one-man business in 1992. He graduated with a Communication Studies degree from East Carolina University in 1987. Over the past twenty-two years, Greg Ford has turned his one man firm into a talented team of expert programmers, designers, copywriters, photographers and many more to add to the success of this local business. Ford Design Group has customers throughout the southeast and across the country! Their clientele are very diverse, from small business owners to large corporations.

In the city of Wilmington, Ford Design Group has worked with clients from The Blockade Runner, Hibachi Bistro, Wilmington Development Group, YoSake Downtown Sushi Lounge, to K38 Baja Grill. They have designed logos, print ads, and websites for all of these companies and many more.

FDG_Port_LOGO_br1Ford Design Group

A company that focuses on quality keeps clients happy, and Ford Design Group has done just that. Below are some testimonials from some of Ford Design Groups satisfied clients.

“Greg and his group have been very creative in supplying the designs we need. From web site design to t-shirts, they can do it all.”

-Blockade Runner Resort

“Greg Ford and his team coached us through the whole process including developing a new logo for our 50-year-old company. They were technically excellent, creative and very customer focused. They listened to what we told them about our industry and developed a customized approach; no “cookie cutter” components. I would use them again!”

-John S. Clark Co.,LLC

“Eyecare Center’s corporate identity dated back to the late 1970’s and it looked it.  Ford Design Group took our company into the new millennium with an entire new identity makeover.  Their professionalism, talent and attention to detail were a perfect fit for our company.”

-Eyecare Center

With a plethora of local advertising firms in the port city, small businesses in Wilmington have the chance to work directly with companies that are concerned with their success. Not only do they have the chance to meet in person to be able to communicate their wants/expectations effectively, they also have the benefit of assisting fellow local businesses. These advertising firms depend on the support from local businesses, just as the small companies depend on Wilmington’s firms to market their content. What other benefits do you think small, local advertising firms experience? Do you think the recent economic recession affected their business?

Hannah Turner, Emily Foulke, Briana McWhirter

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