Trends in Social Media

The newest trends for 2014 in the job market are centered on social media. According to Twin Engine, a digital marketing agency featured in Social Times, content marketing and big data will become the most significant in 2014. Because of this, The University of Florida now offers a masters degree in Mass Communication and Social Media. However, the Silicon Valley Business Journal wrote they feel a degree in social media is a waste of money and it is better to gain “real-world” experience. In the same article, 91% of the people surveyed said they would hire someone regardless if they had a social media degree.


The Creative Group tells a different story.  The blog reports there will be an increase in hiring within the creative field, especially in social media in 2014. Around 32% of marketing and advertising specialists have problems finding skilled creative professionals to hire. These specialists look for people who are experienced in a “range of digital skills, including mobile and user experience designers, and those who have successfully managed social media campaigns and communities.”

To become a Social Media Specialist, one needs a higher level of dedication than many other fields. According to Dane Cobain’s post on Ari Herzog’s Social Media Today blog, these positions are 24/7 jobs – including nights and weekends. Cobain describes his workday beginning with checking social media sites and email while still in bed each morning. His typical day at the office includes blogs, tweets, hash-tags, Facebook and more.

With social media so engrained in our everyday lives, is it necessary to offer a specialized degree? Most of the younger population knows how to surf the web, download apps and Face-time before they enter Kindergarten. There is a new generation of people who have never lived without social media and view what some see as a new trend as the norm. This is an exciting time with new careers opening up in a growing field. I predict we will see the social media field evolving in leaps and bounds over the next few years. Are you ready?

– Susan Willetts