As our generation surrounds itself more and more with social media, Pinterest is becoming more prevalent as an upcoming advertisement strategy for businesses. Only existing for 3 years now, Pinterest has skyrocketed to the third most popular social network site. Businesses have started to see the opportunities Pinterest can offer when marketing their products. Jim Cockrum, author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, states “Pinterest has unimaginable potential as a marketing and customer relationship building tool”. Small companies have begun to expand their clientele greatly due to the publicity that Pinterest generates for them. Similar to Twitter and the concept of “retweeting”, social media users do the work of advertising for businesses just by pinning their posts. Pinterest is like a multimillion multiplier, there simply is no end to where it can and will go.
Another advantage of Pinterest is the ability for consumers to shop when they are not intending to do so. Pinterest gives consumers the feeling of leisurely browsing, similar to a shopping mall. However, we can get ideas from all over the world, put them in an electronic file and remember them all later. Products are directly displayed to the public and the person who pinned them, but all of their friends on Pinterest, as well as others interested in that topic, can view them as well.
Jason Miles and Karen Lacey (shown above) wrote the book Pinterest Power revealing how they have made millions based solely on Pinterest. In 2008 Liberty Jane Clothing was cofounded and took off when it launched its page in 2011. Pinterest also led Liberty Jane to growth on Facebook with over 14K likes and on Youtube, with a channel consisting of 7,600 subscribers with 1.2 million video views. James Miles has also worked with over 600 small business owners to launch their Pinterest businesses as well.
As you can see, Pinterest might be a valuable marking tool for businesses to look into in order to increase sales and publicity. However, there is one issue consumers might want to stay clear of. Consumers should be aware of the dangers of mixing private and public spheres on Pinterest. Graham K. Henning, writes in Corporation and Polis, that “The polis emphasized the importance for public and private spheres to stay separated. Blurring of the spheres creates a social sphere”. He compares the social sphere to a shopping mall as well, and claims it to be unethical. I think consumers need to draw a fine line between their private and public worlds on Pinterest, but from a marketing standpoint this is the best customer relationship tool you can have!