As of now, a little less than 10,000 people have signed the petition, which is only a small fraction of the G-mail users, and the YouTube advertisement have received far more “dislikes” than “likes”. Maybe this strategy isn’t as successful as Microsoft had hoped it would be. With Google being the most popular search engine, it is going to take more than that to persuade its users to up and switch to Microsoft. What does this say about Microsoft as a company? Will this be the new advertising technique of the future? Will we no longer see companies like Coke and Pepsi beating around the bush but rather taking deliberate stabs at one another? Only time will tell, but it will be interesting to see where the rest of Microsoft’s campaigning takes us.