I scream, You scream, We all scream for… Froyo!

Usually after an hour or so after finishing dinner, the cravings become too strong for many Wilmingtonians to resist.  Their sweet tooth’s get the best of them as they take the streets to find that sweet frozen treat.  With this new age of developing technology and blossoming new ideas comes the best thing to happen to dessert since the hot fudge sundae—frozen yogurt, or more commonly known as Froyo.

Fuzzy Peach filled that void for the Wilmington community in 2010.  Three recent UNCW graduates revolutionized the dessert by providing an array of alternatives to the typical banana split everyone has grown up on.  Fuzzy Peach is a self-serve frozen yogurt bar that offers over thirty different frozen yogurt flavors and toppings to create the ultimate dessert, satisfying picky eaters and creative minds throughout the port city.  Aside from providing delicious indulgences, Fuzzy Peach also has quite a unique interior that enhances the overall experience of the customer.  Visitors to the establishment are greeted with bright colors on the walls and sleek furniture to dine upon.  While enjoying their deserts, customers are also provided with fun family games, such as connect four, to ensure fulfillment.  To complement the relaxing music that puts customers at ease as they approach the front door, their comfortable rocking chairs outside the store that make it the perfect destination for a relaxing summer evening.

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What started as a local hangout for UNCW students has grown to be a go-to destination for people and families of all ages.  However, what is more impressive about the success of the franchise is the advertising, or lack thereof, that has gotten them to be so well known.  With the exception of a billboard that was recently installed, Fuzzy Peach has relied heavily on the simple “word of mouth” to endorse their brand.  While competitors such as Brrrberry Frozen Yogurt have resorted to paid radio advertisements in promoting their product, Fuzzy Peach has become a local powerhouse the old fashioned way through great customer service, welcoming atmosphere, and overall quality of the product.  Over the past couple years, Fuzzy Peach has expanded to seven different locations spread out across the Wilmington area with nine other locations across coastal North Carolina planned to open by winter 2013.

– Zachary AbramoMeaghan BeamJessica ButnerJackson Lane