Black Thursday… Wait What?

With another Thanksgiving coming to an end, the faux holiday known as Black Friday has arrived.  Black Friday is the notorious day that starts the month long holiday shopping season.  Retail stores all over the country open their doors in the wee hours of the morning to let hoards of people file in for one of the biggest savings days of the year.


Usually, stores would open their doors any time from midnight until 4:00 am and stay open the entire day.  However, over the past few years, stores have started opening their doors earlier and earlier to get a jump on their competition.  Last year, some stores opened up as early as 10:00 pm on Thanksgiving Day but no one had too much of a problem with it because Thanksgiving festivities are usually over by then.  This year, on the other hand, people are outraged by how early some stores are opening.

In an effort to get an early jump on their competition and make more money, stores such as Kmart, Sears, and Wal-Mart opened to the public at 8:00 pm on Thanksgiving.  This has not only angered employees of these stores who were looking forward to being with their families, but the general public as well.  There have been protests at Wal-Mart’s all over the country for better treatment of the workers, which steamed from having to work on Thanksgiving night.  Also, Kmart has announced that they will be open from 6:00 am until 4:00 pm on Thanksgiving Day and then open up again at 8:00 that night until they close at 11:00 the next night.  This only gives workers four hours to be with their families on what is one of the most family oriented holidays of the year.

The other new thing with Black Friday sales over the past few years is weekend events.  Some stores, such as GAP, are having their sales last through the whole weekend.  GAP’s “Bright Friday Event” is a take on Black Friday that lasts from Friday morning until Sunday night.  A lot of car companies do this as well.  Some Toyota dealerships are having Black Friday weekend events that start on Thanksgiving Day and go all the way through Monday.


These companies know that big sales attract more people.  The longer the sales last, the more traffic they will get in their stores.  Black Friday is the single biggest sale day of the year.  It has definitely grown over the past few years and will probably continue to grow in the years to come.  Let’s just hope it doesn’t grow too much or the day we all know as Thanksgiving could very well turn into “Black Thursday.”

– Zachary AbramoMeaghan BeamJessica ButnerJackson Lane