“Working together for stronger, healthier babies,” that’s the motto for the March of Dimes. This also encompasses the ideology behind the marketing of their organization. Founded in 1938 by President Franklin D. Roosevelt, the original purpose was to fight against the outbreak of polio. These days the March of Dimes has moved to prevention of birth defects, premature birth, and infant mortality. The mission of the March of Dimes is to improve the health of babies through research, education, and outreach, much of which is now being done through the use of social media.
If you need a quick pick-me-up, just take a peek at the March of Dimes website. You’ll be greeted by extreme baby cuteness inviting you to volunteer, learn, and give. On this site expectant mothers can find information for every stage of their pregnancy, including how to prepare and care for their new baby. Much of this information is to educate families about potential health complications that come with pregnancy and newborns. The site also holds information for health professionals, individuals looking to volunteer and advocates, as well as ways to get involved and give financially to the organization. Through the simple click of a button anyone can get involved in the fight for infant health.
The March of Dimes is not only known for their research on infant health problems, but also for their commitment to making a difference in the lives of the families dealing with these issues through their “March for Babies” events. With the help of national sponsors, volunteers, and millions of participants, the March of Dimes hosts hundreds of events across the country every year, raising money to further their research and outreach abilities.
For families who may have a child on the way, have had to deal with the tragic loss of an infant, or have experienced any health complications, the March of Dimes provides an opportunity to build community with others. ShareYourStory.org is an online forum to connect families, allowing their stories to provide hope and encouragement to one another. This site gives people the chance to celebrate together, mourn together, encourage one another, and inspire those who are just beginning their journey.
The March of Dimes is also present in the Facebook, Twitter, and YouTube realms. Just ‘Like’ them on Facebook and you’ll find information on upcoming events, current campaigns, and ways to get involved. Their Twitter feed provides advice for mothers, facts about pregnancy and childbirth, and an array of other family-related information. Through their Twitter account, the March of Dimes also interacts more directly with the public by replying to their questions and comments. On YouTube, the March of Dimes has their own channel where people can find educational, informative, and encouraging videos about their cause and their upcoming events.
Much has changed about the March of Dimes in the 74 years since it began. Every day they move towards to finding more ways to improve the health and lives of babies, and every day individuals are playing a role in furthering the organization through participation, financial contribution, and being part of the conversation through social media.