“It Gets Better”… Says Everyone

On September 21st 2010, Dan Savage and his partner Terry Miller inadvertently founded the “It Gets Better” Project by making a video in response to the sudden rise in suicides among bullied LGBT youth.  Their goal was clear and simple: to inspire hope and prevent suicide among LGBT youth by creating a personal way for supporters to let teens know that yes, it does indeed get better.  The project had grown so rapidly in such a short amount of time that it had reached YouTube’s 650 video limit within the first two weeks of being launched.  Since its start, it now has more than fifty million video views from all over the world.  It operates as a 501(c)(3) charitable organization with contributions not only benefiting its own organization but also “The Trevor Project,” and the “Gay, Lesbian and Straight Education Network.” Although this project is still fairly new in comparison to some other well-known causes, it has had an enormous impact on our society thus far.

You may be wondering how this cause got so big so fast.  Well, with the alarming spike in teen suicides, news outlets from all around the country continue to report instances of teen suicide, and thousands more are generally left out of the public eye. It will suffice to say, this really struck a chord with masses of people.  While there are thousands of videos uploaded every day by supporters of the cause and the people, what really made this project so successful was the involvement of countless celebrities and the never-ending media attention it received from all over the world.  It is not an exaggeration to say that almost every popular celebrity has contributed to this campaign by making a video. Celebrities ranging from Lady Gaga, to the cast of Glee and Modern Family and even Kermit the Frog, have all spoken out in support of this project.  Even President Obama and numerous Corporations such as Pixar have made videos to show their support.           

There was a point in time when you couldn’t go onto any website or blog without seeing a new video or update from this campaign.  There has not been any charity to date, that has received this much positive media attention in such a short span of time.  The project received its pinnacle of recognition when the Academy of Television Arts & Sciences bestowed upon them the Governor’s Award at the 64th Primetime Creative Arts Emmy Awards for “strategically, creatively and powerfully utilizing the media to educate and inspire.” 

If there’s one thing to take away from reading this, it’s that if you have a worthy cause and you use the media to positively influence society, you may just start the next revolution.  If you would like more information on the “It Gets Better” Project or if you would like to donate, please visit http://www.itgetsbetter.org

Nicole Betterbid, Rachel Betterbid, Lucy Rojo, Sierra Scellato, Shauna Seaver

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8 thoughts on ““It Gets Better”… Says Everyone

  1. I remember the first time that I saw a commercial featuring multiple celebrities who were a part of the “It Gets Better” campaign, and I must say that I agree with you all in the last part of your blog when you state that “if you have a worthy cause and you use the media to positively influence society, you may just start the next revolution.” This campaign seemingly swept the nation as celebrities and common civilians alike spoke out on the issue of teen suicide especially in the LGBT youth. It is so amazing how one issue can become so large within such a small amount of time if it is given the right attention from the right people. Hopefully this won’t be the only pressing issue that gets it’s spark ignited into the fire of social media- there are so many things that could use this sort of attention!

  2. Although I have never seen the “It Gets Better” campaign, it really inspires me to know that there are still positive outcomes of campaigning through the media. I think that it is really important for teens out there that need that extra hand to know that they are not alone and that it is possible to be happy again. It really helps when major celebrities can relate to these issues.

  3. This was my first time hearing about the “It Gets Better” campaign, but now I want to know more. Its amazing how the campaign was spread so quickly. I have been involved with many fundraisers in past and hope that what I have learned from this will help me make the ones in the future more successfull.

  4. I believe that this cause is very beneficial for the gay and lesbian community. NO individual should ever take their own life because of sexual preference. I can’t imagine the pressure that is exerted onto gay and lesbian teens to fit in. I think that these individuals face hardships and ridicule from there peers on a daily basis. Any one would be depressed if they had to face turmoil daily.
    I believe this organizations publicity strategy is very effective. Having celebrities endorse a message is a good way to spread the messages awareness and acceptance by other individuals.Once a celebrity endorses something,it becomes popular. Putting the organizations message on the internet is also a good way to reach a large amount of people. This message of “It gets better” is a necessary message that promotes hope in a hopeless world.
    Hopefully this foundations message will resonate with the public in a very positive manner. Since the message of this program is about saving lives, it needs to gain immense support. Hopefully people won’t be so condescending while dealing with homosexuals in the future.

  5. I am completely on board with this cause. I signed up for it about a year ago in order to support a few close friends of mine. I believe what this cause has done for so many teens is astounding. This project did such an amazing job at campaigning their cause and getting people to listen to what they had to say.

  6. I had no idea it was only started 2 years ago! That’s so amazing that it got this successful this fast. And I didn’t know it was the only organization ever to get that much positive attention in that amount of time. The video was a great thing to have included in the post!

  7. I think that this has got to be one of the most important causes in the world today. So many innocent children take their lives because people don’t believe that who they love is okay. Personally, I think that if someone is bullied to the point of suicide, it is actually murder. The LGBT community specifically needs more charities and people fighting in their corner because every life is precious and shouldn’t be taken at the hands of other malicious people.

  8. This is a great way to raise awareness on teen suicides. In the past teen suiccides have been shadowed from the news because of the awful outcomes of these teens. This cause alerts many people of the personal dangers a troubled teen may carry and gives outlets of help to these teens. I believe this cause will continue to affect and drop the teen suicide rate.

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