Looking for something new and exciting in your life? The Fuzzy Peach is a self-serve frozen yogurt bar that allows their customers to be as creative as they’d like. Located in Racine Commons, and in three other sections of Wilmington, The Fuzzy Peach offers eight different flavors of frozen yogurt each day. Also available are rows full of toppings including fresh fruit and candy to make each yogurt creation unique. The Fuzzy Peach is a healthy alternative to dessert, but still satisfies the sweet tooth that we all have. Customers pay by the ounce, so they’re in control. Add on ten toppings, or maybe just one, but in the end the customers will have exactly what they’ve been wanting. Rocco Quaranto, Wells Struble and Jason Nista graduated from the Cameron School of Business from the University of North Carolina Wilmington in 2008. The trio met their freshman year in the dorms and ran track together. They graduated and continued on to peruse employment in the corporate field, but it didn’t take long before they were bored with their jobs and wanted something new and fresh. The young entrepreneurs came back to Wilmington, NC two years after graduation and decided to start their own business named The Fuzzy Peach. They got the idea of a frozen yogurt dessert bar from California and thought it would be a business that would be successful in the Wilmington market. Needless to say they found a niche and have struck gold in the Wilmington area.
Did these young entrepreneurs place their yogurt shop in Wilmington by chance, or was it a strategic planned marketing move? Their knowledge of the Wilmington area and their locations for their stores leads us to believe it was a strategic move on their part. Their placement of the first Fuzzy Peach store is conveniently located close to UNCW, and their probable target audience is college students. Through word of mouth and advertising, this location became a popular spot for college students in Wilmington craving frozen yogurt. Once that location became a hit, they opened up their second location in downtown Wilmington. This location offers free frozen yogurt to a different company downtown and their employees on certain Fridays advertised by the store. This second store’s target audience is businesses and professionals working in the downtown Wilmington area. However, they are also still open late for young students wandering downtown. Their Monkey Junction location is their third, and attracts people from the surrounding areas much like their newest location in Porter’s Neck. A Fuzzy Peach yogurt store will be coming soon to Carolina Beach, which will further expand their target market. Each location offers specials, such as T-Shirt Tuesday where customers wearing a Fuzzy Peach shirt into the store will receive 10% off their frozen yogurt purchase. The future seems very bright for the three entrepreneurs who have brought a frozen yogurt empire to the Wilmington area. -Kelsey Bendig, Brooke Keller, Andrea Blanton, Brian Burch