This year millions of people have and will tune in to watch various awards shows that honor and celebrate some of the biggest celebrities in the world. But why? Awards shows are nothing but a bunch of rich people talking about a bunch of very rich people while wearing clothes that cost more than the average viewer’s annual income. The reason these events are so interesting, aside from placing the whose who of entertainment in the same building, is that it offers us a chance to see the face behind the brand. We get to “catch” the actor out of character and see what the musician is like away from the studio. It’s the only time a year that most people get to see Will Smith interact with his family or see Pink step away from her emotionally charged music and have a relaxing night with her peers.
If we wanted to see Brad Pitt act, we could run to the local Redbox and rent MoneyBall and if we wanted to hear Katy Perry sing we could get online and download her latest album (legally of course) but these shows are about so much more than that, these shows are about taking those brands that entertain us throughout the year and recognizing the face behind that brand.
There can be that personal connection behind those who have many different faces in different roles of television shows, movies and more. Even though the winners stand up behind the microphone and deliver a pre-rehearsed speech about how it was not possible without certain people, we still see them in their own skin. There are no accents or lines, just them. It’s almost a purity in that we can have those actors and actresses take off their many masks and be themselves for an evening. That’s what seems to drive the excitement aside from them winning awards in the respective categories.
– Julius Roberts, Leanna Marshall, Bryce Koonts, Leslie Tyler