Since the very first Academy Awards ceremony in 1929 there has always been a prestige and honor surrounding the awards. But lets face it, the era of Hollywood glamour has been replaced by Joan Rivers and obnoxiously unfunny skits between Anne Hathaway and James Franco. The Oscars prove time and time again to be the most “stuffy” of all awards shows and continues to try to appeal to their top viewers, the 50+ age group, while vaguely attempting to reel in younger viewers. Through choosing young popular actors such as Anne Hathaway and James Franco, the Oscars attempted marketing to a younger age group. What had much potential turned out to be a disaster as numerous news sources called it an “Oscars Bomb.” In a promo video for the 84th Annual Academy Awards this Sunday, Funny or Die released a long drawn out parody between Michael Myers and Kevin Kline. Needless to say, the Academy was making an effort to appeal to the majority of moviegoers, 18-29 year olds, by joining forces with a popular online comedy troupe. Will the Academy reach their much-needed younger audience this year? Or will the Academy fall behind to become the old stuffy grandfather of awards shows?
By: Molly Jacques, Hunter Wilson, Josh Vester, and Ashley Oliver.