As we all know, Facebook and Twitter have been a vital source to promoting brands around the world. In our ever-growing technological society, consumers want more. They get bored with what has been around and search for new innovative ways to relate to the things or people they love.
Instagram is a growing social media site that is primarily accessed through a smart phone. It is the same concept as Twitter, but your “Twitter feed” consists only of pictures to show what you are doing. You can “like” and comment on the users you follow, edit your images and upload to both your Facebook and Twitter accounts.
Brands like Michael Kors and Victoria’s Secret use Instagram to give their customers a visual of what they are doing behind the scenes at fashion shows or in the office. It provides the consumers with a face behind the brand name and sense of feeling involved with what is being created throughout the company without the 140 character limit. It allows brands and their consumers to have instant interaction through the commenting feature as well as posting pictures as responses. Not only can consumers learn about their favorite brands, but they can learn about how their brands are being worn or used.
Even though Instagram has not expanded to lengths of other social media sites, it is growing rapidly among consumers and will soon grab the attention of more businesses around the world. Companies can now have their customers help in promoting new products to their followers. Customers are endorsing their favorite brands which can be looked at as free advertising, for the people, by the people. Consumers like to be able to identify with a brand through images as opposed to 140 characters. As the saying goes, “Images speak louder than words.”
– Julius Roberts, Leanna Marshall, Leslie Tyler and Bryce Koonts