Challenge: Build Your #brand In 140 Characters

Social media is a growing evolutionary electronic forum around the world.  Some argue that Twitter and other social media sites are becoming the journalism of the 21st century. There are numerous social media outlets which allow their users to instantly connect with thousands of online communities and share a limitless amount of information.  From celebrity Tweets to Facebook events, wall posts to Pinterest pins, people are staying connected in a variety of forms on the Internet.  Twitter, founded in 2006, has become one of the leading social media outlets allowing users to stay up to date with current events. From international businesses to famous celebrities, Twitter allows its users to feel connected to whomever they choose to follow.  Celebrities like @Kim_Kardashian, @Heidi_Klum, @Ryan_Seacrest, and @Snooki all use Twitter to enhance their #brand and attract followers.

The use of social media sites is becoming one of the most dependable and fastest ways to sell and promote products. In just a few clicks marketers can have access to any target audience they desire. Twitter is an efficient way to connect people to ideas and enhance their #brand awareness. It also allows marketers to engage their audience in a manner where the consumers actually want to receive information. Twitter can also be used as a research method to learn what their target audiences are tweeting about and incorporate those ideas into their marketing strategies. Twitter can be used to build and enhance a personal #brand by making connections with their target audience and answering their questions and comments directly.

With each tweet, celebrities are promoting and advertising themselves in 140 characters or less. Some celebrities control their own accounts while others are maintained by their PR agent. Using Twitter for publicity increases their popularity while establishing their #brand.  It also allows celebrities to establish more of a personal connection to their fans. Sometimes celebrities will re-tweet and reply to comments, questions or concerns that their fans send.  This gives them an understanding of what their fans like and dislike about their #brand. Twitter provides these celebrities an opportunity to prove that they are just like everyone else.

@Kelsey_Bendig, @Brian_Burch, @Andrea_Blanton, @Brooke_Keller

5 thoughts on “Challenge: Build Your #brand In 140 Characters

  1. The greatest thing about Twitter is the ability to not only promote but listen. Twitter is a two way street. When you find accounts who simply just promote themselves and don’t invest the time into talking with their followers it can be a huge turnoff. Without the engagement, many will lose interest and faith in the brand. Just as any other medium for communication, if used properly it can work wonders and vice versa.

  2. I think you all did a wonderful job connecting the concept of creating a brand with the phenomenon known as Twitter. I also think it was interesting how you all linked 140 characters to creating a brand name for yourself or your company. 140 characters can say a lot about who you are and what you represent. It can completely tarnish your reputation or completely add luster and respect to your reputation. Great post and connections.

  3. I think it’s really great that we all have equal opportunity to feel like our opinions matter and are heard. A lot of us weren’t so sure if we liked Twitter and thought it was an extra thing to do on top of Facebook, but it turns out to be great networking for businesses. The thing about logging into Twitter that makes it different than Facebook is you don’t see relationship status updates, new photos of friends dinner parties, or any sort of unproductive distraction. I like that it is mostly tweets, and a lot of those tweets include someone consuming something. Whether it’s Starbucks, Zumba, or Fuzzy Peach, people are always Tweeting what they’re consuming, and it’s great for businesses.

    • I’ll admit that what Twitter first became one of “the hit social media networking sites” I was one of those people who claimed that I would never get one. My obsession with Facebook was dangerous enough, why would I want to be a part of something were every word I say hits thousands of people that I don’t know. For people new to twitter such as myself, this can be a scary concept. After I was required to make an account with the site last semester, I’ll admit, I an now a Twitter addict. After witnessing the two way street it provides for products/companies/celebrities/consumers/fans, you name it, for someone who is extremely interested in PR, Marketing and Advertising, this site is a key to successful marketing and advertising campaigns, not only now, but in time to come. The fact that you can sway a consumers outlook on a product of company in only 140 words its not only difficult but incredibly suprising when it works. Although I still have a bit to learn about this specific social networking site, I love that by me simply mentioning something in a status update, I can help develop a brand.

  4. So many celebrities are making (and breaking) their careers on Twitter. It makes me wonder if the creators expected this to happen? Did they think that it was going to be mainly the same ‘friend communication’ as Facebook without all of the extra stuff? I know I never could have imagined following a famous person on Twitter with the chance that they might actually read something that I have to say to them, much less that they might actually put thought into it and tweet me back! They also rant about road rage, talk about their Christmas dinner and what they are doing on the weekend, just like I do.Twitter definitely makes celebrities seem more like real people.

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