Broderick gets another day off thanks to Honda

Honda just released an extended Honda CR-V commercial featuring Matthew Broderick on YouTube. The ad makes dozens of references to what could possibly be one of the greatest movies of all time, Ferris Bueller’s Day Off. It doesn’t even matter whether you were around when this movie was released, every generation recognizes and can relate to this legendary movie. The Honda CR-V might not be a Ferrari but you have to grow up at some point, right?

It starts off with Broderick calling in sick from a L.A. hotel room. The hotel valet brings around his Honda CR-V, calling out “Broderick….Broderick” instead of economic teacher Ben Stein droning “Bueller…..Bueller.” Broderick is also seen in the stands for a horse race instead of a chicago mets game. He visits the Natural History Museum instead of the Chicago Art Museum. He even ends up in another parade only in China town singing a Mandarin tune rather than Twist & Shout or “Danke Schoen” for the German- American Von Steuben Day parade. Throughout the whole clip you will easily be able to pick out the infamous quotes used in the original movie, ending with “Life moves pretty fast, if you don’t stop and look around once and a while, you’d miss it” as the valet drives off in the CR-V.

Every 80’s movie geek will be able to appreciate the many other movie references they made during this 2 and 1/2 minute long commercial. Honda promises fans there are more than two dozen references to the movie. They are encouraging people to tweet their friends about it and tweet what they have spotted under the hashtag #dayoff. This commercial will run during the Super Bowl for a 60 second slot, which should be costing them around seven million dollars! Thanks to social media outlets like YouTube, we get an extended version to enjoy the throwback even longer. Using a movie as iconic as Ferris Bueller was a smart marketing trick by using something that resonates with millions of viewers and linking it with the new Honda CR-V.

-Mollie Berthold, Dorothy Conley, Laura Simmons, Christina Stevenson