Broderick gets another day off thanks to Honda

Honda just released an extended Honda CR-V commercial featuring Matthew Broderick on YouTube. The ad makes dozens of references to what could possibly be one of the greatest movies of all time, Ferris Bueller’s Day Off. It doesn’t even matter whether you were around when this movie was released, every generation recognizes and can relate to this legendary movie. The Honda CR-V might not be a Ferrari but you have to grow up at some point, right?

It starts off with Broderick calling in sick from a L.A. hotel room. The hotel valet brings around his Honda CR-V, calling out “Broderick….Broderick” instead of economic teacher Ben Stein droning “Bueller…..Bueller.” Broderick is also seen in the stands for a horse race instead of a chicago mets game. He visits the Natural History Museum instead of the Chicago Art Museum. He even ends up in another parade only in China town singing a Mandarin tune rather than Twist & Shout or “Danke Schoen” for the German- American Von Steuben Day parade. Throughout the whole clip you will easily be able to pick out the infamous quotes used in the original movie, ending with “Life moves pretty fast, if you don’t stop and look around once and a while, you’d miss it” as the valet drives off in the CR-V.

Every 80’s movie geek will be able to appreciate the many other movie references they made during this 2 and 1/2 minute long commercial. Honda promises fans there are more than two dozen references to the movie. They are encouraging people to tweet their friends about it and tweet what they have spotted under the hashtag #dayoff. This commercial will run during the Super Bowl for a 60 second slot, which should be costing them around seven million dollars! Thanks to social media outlets like YouTube, we get an extended version to enjoy the throwback even longer. Using a movie as iconic as Ferris Bueller was a smart marketing trick by using something that resonates with millions of viewers and linking it with the new Honda CR-V.

-Mollie Berthold, Dorothy Conley, Laura Simmons, Christina Stevenson

2 thoughts on “Broderick gets another day off thanks to Honda

  1. I am a huge fan of 80’s movies or basically any movie at all. The dozen references to Ferris Bueller’s Day Off are very entertaining to me and I think this commercial is seriously clever. I have already probably watched this commercial 6 times and the Super Bowl has not even aired yet. That disappoints me a little bit. These companies are paying millions of dollars to have their commercial aired during this huge sporting event because they know that the millions of people watching crave the commercials during this event. However, I find myself wondering if all of these commercials being released early has any impact on the commotion caused by Super Bowl commercials. Some people think it creates an even bigger commotion, which may be true. I like being surprised by these epic commercials though, especially this year when I don’t really have a team playing that I like. The commercials are the main thing I am looking forward to. The element of surprise is kind of ruined for me, though. I’m just glad that there will still be tons of other commercials that I haven’t seen yet.

  2. Viewing this Ferris Bueller commercial in IMC prior to the Superbowl allowed me to see the full two and a half minute version. Bringing Ferris back to his former glory was definitely one of my favorite commercials of the night. I think I would have enjoyed it more if it I saw it for the first time on Superbowl Sunday, but that is not the strategy of all companies anymore. Yes, it may ruin the surprise for some Superbowl watchers, but it’s potentially a smart move for those companies who are lucky enough to receive the buzz from a well-received advertisement. The whole Ferris Bueller theme was a smart move on Honda’s part because the movie is such a phenomenon. It’s famous not only from those who grew up seeing it in the theaters, but well-known from kids who grew up in the 90’s as well.

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