It’s Who You Know!

The thought of graduating from college is awesome.  The stress of finding a job is not awesome.  I’m fairly certain most college graduates are looking forward to a career that pertains to their major.  I’m happy to report that there are plenty of jobs available for communication studies majors, I probably applied for all of them!  I applied for everything from a junior copywriter at JWT to an assistant account executive at Edelman.  I applied at for-profits, non-profits, large companies and small companies.  Weeks started to pass, then months with no responses.  I started to get very impatient and a bit scared because my current job does not utilize the skills that I’ve acquired at UNCW, and I am very anxious to move on from there.  My resume is above average and I have a very strong cover letter approved by Jen Chin so I didn’t understand what the hold up was.  I wasn’t taking into consideration that all those companies are probably flooded with resumes, and it could take months for anyone to read mine.  Finding job postings was the easiest thing in the world, so I thought everything else would just fall into place, wrong. 

Then something miraculous happened.  A friend of a friend was able to hand deliver my resume to her HR department at a very reputable publication company where I never thought I would have the chance to work.  I was contacted two days later and interviewed.  My discipline capstone training payed off because I nailed the interview.  I was unofficially hired on the spot, and then today I got my official offer letter.  I feel like the luckiest person alive after all the upset I endured when none of the other thousand applications worked out. 


The moral of the story is: One of the most import aspects of job hunting is networking!  You have been told by most of your professors that knowing people and meeting people who do what you want to do can greatly improve your chances of finding employment.  Take your informational interview seriously.  If you never had Tammy Bulger’s interpersonal communication class, I’ll tell you what she told us.  Use Linkedin, clean up your Facebook, meet as many people as you can and leave a great, lasting first impression.  Be proactive, take IMC and utilize that contact list!

David Glaubach

9 thoughts on “It’s Who You Know!

  1. I completely agree that the number one most important part about getting a job is networking. I have been networking different companies and people for the last year preparing for needing to find a job. It is completely about getting your name and brand out. Who you know is more important then you’r final gpa. Networking needs to be stressed more in classes, so that students can network their entire college career preparing for graduation.

  2. Networking definitely should be stressed more in college courses. In the economy today, it’s more important that you know someone, not that you have a high GPA and graduated with honors. It’s sad but seemingly true.
    Congratulations on your future job!
    I was very glad to read about someone who applied for jobs pertaining to their major BEFORE they graduated. I know so many people who have graduated and didn’t begin applying until AFTER. They’re still waiting to hear from employers :(.
    Congratulations again!

  3. “Who you know” has been vital since the beginning of time and seems to be innate in human nature. This post is accurate in displaying how one can have all the tools and talents necessary for a position but may never get an opportunity to demonstrate such qualities if they don’t have the right connections. I have had three internships and met all my bosses through social situations or was referred by a family friend. Prospective employers trust why they know or what their friends know, it seems a great deal less risky to invest in something they are familiar with. This relates to an idea brought up in IMC class, one is more likely to try a restaurant if their friends recommend it rather than if they read a review by a food critic or see their advertising. This notion also works in reverse though and if a trusted friend has negative things to say about the restaurant (or you) the individual will avoid the purchase all together. Consequently, it is not just important to know the right people, but also not to upset the right people.

    -Alexis Kapczynski

  4. Networking is something that can’t be taught, you just have to do it. I completely agree that it is important to make great, lasting first impressions on everyone you meet because you never know who could help you later. I recently went to an interview for an internship that I discovered through networking. I am graduating in May so I will also be applying for jobs and waiting anxiously to hear back from future employers. Hopefully, I will have a similar ending as you! Congratulations on your job offer and thank you for the important reminder about the significance of networking.

  5. Networking is a huge factor in today and really we don’t learn about, we just pick it up and have to apply it. I am sure its hard to find jobs, but when you get your name out there it seems to come a lot easier. Congratulations on finding a job! Good luck with everything and I will remember how important networking will be after I graduate.

  6. Couldn’t agree more with the message of this blog post. It is true that professors within the communication department continuously tell you how important networking is. Its applicable to every job and career out there, and one of the most important aspects of the job search. I wish you the best of luck with the new job and hope to one day have success in networking just as you have.

  7. It wasn’t until I worked with partners in an internship that I really understood how effective networking is. One of my coworkers who had just graduated when starting the internship worked hard all summer and became very close with our boss, who in turn at the end of the internship passed her name and resume to multiple people on his contacts list, and a week after the internship ended she had a job at a marketing firm in Atlanta. It’s my belief that without the network of people she created in the summer she would still be looking for a job right now.

  8. It just goes to show you how important it is to network. Knowing people and getting your brand out is key. It’s also good to know that you should apply for jobs before you graduate. Congratulations on getting your dream job! It’s not everyday that you hear someone finding a great job that pertained to their major.

  9. Without a doubt in the economic climate today and the strains in the job market, it is definitely a case of who you know. it is not just a case of who you know because without knowledge of the subject that person you know will no be recommending you.
    For example no one wants to recommend a student for a graduate job inPublic Relations who knows nothing about the area. You wont get anywhere.
    I have had personal experience of this, I have a personal friend who has a successful job in the PR industry who is more than willing to help me find a job and will recommend me where ever I can. A lot of people would kill for a position like this.
    But in life it is a unsaid rule that it is who you know. imagine an employer in a retail outlet who is looking for some extra help over the christmas period. It is a lot more convenient for them to ask current employees if they know anyone suitable than to open vacancies and go through the hassle of interviewing hundreds of people.
    I feel that students should be educated on networking, how to do it well.
    This will form the basis of a successful driven future employee.

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