Looking Forward

Going green.  It seems to be at the top of every corporation’s priorities.  In this day and age we have a better understanding for how unsustainable our daily lifestyles have been since the start of industrialism.  In the past, building and developing areas was praise-worthy.  Urbanization has supplied new jobs and opportunity for the ever-increasing population.   It is only in last fifteen to twenty-five years that we have started to realize that depleting our natural resources and burning fossil fuels cannot persist at the rate at which they are.

Alternatives must be sought out. 

Today, we can still live freely without compromise, however, the media has brought on an underlying pressure to conserve and to use less.  People are speaking out about Global Warming’s effects and the public is listening.  The message is now resonating that the way we do business personally and professionally needs to change.  With a heightened awareness of going green amongst the general public, it has opened up a new avenue for companies to use in appealing to their target audience.

“Green this, organic that”…  business motives have shifted and companies are doing whatever they can to show they are a green, sustainable business. Marketers have leaped into branding “green” through strategies and ideas that promote the better goodness of the environment.  Besides a company’s involvement in becoming more sustainable, the main concern lies within the image they portray. Today, for the general public green equals good.  In going with a “green” company, it allows people to grant themselves with a feeling that they are doing the right thing for themselves, their environment, and the future based on what the mass media has hyped about the environment.  The color green symbolizes many positive aspects about a company’s values, making it crucial for any business to incorporate the theme into the design of their logo, website, advertisements etc.  Having an overall look of being clean, simple, sustainable, organic or recyclable seems to be what’s driving some of the most successful companies around us today.

by: Oliver Evans, Sally Shupe, Jared Sales

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3 thoughts on “Looking Forward

  1. Global warming has always been a very interesting topic for me. I strongly buy into global warming and think that it is a very big issue, but I also understand it is a controversial one. Some efforts to regulate global warming seem to be in vain. Companies are using “going green” as more of a promotion than a way to actually help the environment. Customers might be led to believe these companies are doing a lot to help the environment when they’re actually not. Companies seem to only be taking environmentally friendly actions to gain customers, which I agree is a great technique, but hopefully the efforts will actually make a difference.

  2. I like to believe that I led an eco-friendly lifestyle, by recycling and buying fair trade and organic products. But what does it really mean to “go green”? I drive my car to go a half a mile to my friends house because its convenient, and I never actually think about the impact I have on the environment through gas emissions and consuming more gasoline than I need to. I think that most individuals and organizations have this same problem- we want to be perceived as environmentally conscious, and make the smallest steps to do so. For organizations, it is a great marketing scheme, because they are the ones making the eco-friendly efforts, and the customers feel they are doing a good thing just by consuming the “green” products.

  3. I don’t believe that there is anything wrong with companies using the “green” platform to help promote their business. Global climate change is occurring, whether we believe it or not. Much of that climate change is from third world countries who lack the resources, funds, and knowledge to change their habits. But the other portion of it is from first world countries like the United States that does have the resources, funds, and knowledge to change. Companies need to change, even just slightly, to help bring about this change.

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