Ready to shop ’til you drop?

Gobble, Gobble! Happy Thanksgiving Eve! With all the impending excitement of a delicious home-cooked meal, time spent relaxing with family, the Macy’s Thanksgiving Day Parade, and of course football, let’s not forget about another American tradition: Black Friday. Every eager deal hunter and thrifty mom alike will be setting their alarm bright and early to take advantage of all this day has to offer. With deals such as Walmart’s Emerson 32″ LCD TV for $188 to Best Buy’s 24″ Dynex HD TV set for a crazy price of $79.99, the early hours are completely worth it.  Target has DVD’s for as low as $1.99 per DVD, while Sears is offering sweaters for 60 percent off from 4 a.m. to 1 p.m. only. With these prices, who needs to advertise? The prices seem to speak for themselves. However, this doesn’t seem to be the case. Companies seem to be spending a great deal of time and effort on their advertising campaigns, from targeted Black Friday commercial campaigns, to leaked Thanksgiving Day newspaper inserts.

Target has put an interesting spin on things and has changed the way they have marketed to these consumers. Instead of bombarding customers with prices and products they should be looking forward to buying, they have tried a different technique: portraying a ‘stereotypical’ yet over the top Black Friday shopper.  The commercials feature a woman who has been counting down the days to shop at Target for Black Friday, and gives herself pep-talks and training sessions to prepare for the big day. This fresh way of advertising really seems to have hit a nerve with the public. This is a pure example of a well-executed targeted marketing message. It’s a tongue in cheek inside joke Target is portraying to their customers, “Yes, Black Friday shoppers are crazy, but, hey, with prices this good, there’s a reason to be,” Target has been spreading this campaign through traditional mediums, such as through TV commercials, as well as through social media. They have released additional videos of the “crazy Target lady” on Youtube, as well as giving her a personal Twitter account “ChristmasChamp” to the tune of over 13,000 followers thus far. Although the cost benefits from shopping on Black Friday speak for themselves, the advertising for this day certainly serves as a great positive reinforcement. Happy shopping!

Phelps, Kingman, Hensley

5 thoughts on “Ready to shop ’til you drop?

  1. I have mixed feelings about Black Friday and this Target campaign. I understand what they are doing, but part of me feels that if we continue to approach Black Friday as some sort of “holiday”, that’s exactly what it will become. In fact, it’s already on its way. The Target add promotes this as some sort of “competition”, and the woman featured pumps her self up in the mirror by saying “You will WIN this”. Black Friday is about winning now? I always thought it was about getting good deals. We need to be careful about how we approach Black Friday, and make sure that it never collides with Thanksgiving.

  2. That is so great you guys posted that video, it’s funny because this thanksgiving I was at my mom’s friends house, and we were all talking about that video. Everyone was saying “Oh you haven’t seen it?!” and I felt kind of behind. However seeing it now I do see the humor. She is insane but it plays well on how crazy people are. I have never really been into black friday shopping simply because of people like her. Apparently at Wal-Mart this one woman was pepper spraying people for X-Boxes. And others were throwing eggs at each other in the produce department. If it is like that at Wal-Mart I’m sure Target experienced some of the same. To go off on how insane black friday is I think Target did a good job with this advertisement and also making her a Twitter. Looking on the ChristmastChamp’s page, It continues with the humor. Keeping people updated on where she is, funny little quotes and just continuing the play on crazy christmas shoppers. Overall I enjoy the advertisement even if I don’t care about shopping on black Friday.

  3. I disagree with you Sara. Maybe its my own personal reasons but I just feel that commercials like this and others are taking away the true meaning of the holidays. I feel like they could do a more effective job advertising centering it around family while still getting people to shop at their business. Black friday has become so outrageous that its not only taking away from the true meaning of the holidays but ruins thanksgiving. At a Wal-Mart in Myrtle Beach a woman in her 50’s was shot on the way back to her car with her family. This advertisement might have gotten the job done in getting customers into their store but the impact it has on families across America is driving this special season into a commercialized, materialistic, corporate holiday.

  4. I believe Target used a great innovative way to advertise with the crazy lady because it was in a sense a breath of fresh air. People were no longer getting bombarded with prices after prices and instead it gave the consumers a break from all of that and allowed them to relax and enjoy something funny. Black Friday has always been a crazy time of the year so I agree with you Hunter on that aspect, but I do also believe it is ones own prerogative as to if they will go out shopping on Black Friday and risk going out during the early hours when it seems more dangerous activity happens. I think people need to take precautions when going out shopping, I know I personally waited until later in the day but maybe society needs to look at taking precautions when it comes to the ‘Black Friday Madness.’

  5. I personally found this commercial to be very entertaining, Unlike most other stores, who base their commercials off of outrageous sales and opening times, Target tried to take an almost satirical approach, and succeeded. Sure everyone knows that “hardcore” Black Friday shoppers will be lined up at the door hours in advance with lists in hand, ready to grab those specials. Target is the first company to successful stereotype THE Black Friday shopper: exercises lifting bags, running down aisles, practicing screaming for snagging one of those “rare” items. I liked the commercial, and was happy that a store actually embraced creating a Black Friday commercial of this kind.

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