With the next presidential elections only one year away, political campaigns are in full swing. The republican candidates have met multiple times to debate various topics of high concern to the American people in an attempt to pull voters early. With Obama having only one more year of his term in office, he is also working to attract voters to support him to another four years of Presidency. In fact, his recent announcement of a new college loan plan seems to be another attempt of attracting young voters; the voters who most popularly voted him into office in 2008. However, debating and new Presidential plans are not the only ways these candidates can depend on to win American voters in November of 2012; they also are in need of intensive marketing of the brand they want to represent via various strategies.
The use of traditional and non-traditional marketing tactics will be the primary difference between this election in comparison to those historically. The typical running of television, magazine, radio advertisements will most certainly be used; however these candidates will also need to perfect the art of social media if they are looking to appeal to the younger generational voters. These candidates will only stand out among the competition if they can look savvy to all generations while still maintaining consistency in their messages and vision for our country. The use of social media and non-traditional marketing tactics will not only bring attention to these candidates, but will also give a positive indirect message that they are embracing the advancement of social and technological advancements around them. Building an image, brand through these tactics will be a huge change in comparison to campaigns in the past, allowing their messages to gain momentum faster and build a following of all audiences successfully.
– Jared Sales, Sally Shupe, Oliver Evans