Symbols: The Real Creeper

When we thought of Halloween, many things came to mind: witches, bats, pumpkins, ghosts, and anything black and orange. These things together do not make Halloween, but they certainly reflect and symbolize the holiday. If you came out of hibernation and had no idea what time of the year it was and entered the nearest grocery store to find aisle after aisle of candy, costumes, and spooky decorations, you might get the hint that Halloween is here. Characters, Candy, costumes, and scary décor are some of Halloween’s most notorious symbols. Symbols serve as great resources for allowing the public to recognize a brand, whether it’s a holiday or simply a pair of shoes. Symbols stick in customers’ minds. Think about all of the symbols that most Americans would recognize in a heartbeat; the infamous golden arches (McDonalds), a the check mark on the side of a tennis shoe (Nike), an apple with a bite taken out of it (Apple).  These aren’t just pictures, and they are certainly not chosen at random.  These logos and symbols are not the product itself, but a representation of the brand. So why the overload of spooky sound effects and Dracula fonts around stores and on TV? Because everyone knows it’s almost Halloween, and these symbols are reinforcing this fact and preparing you for tricks and treats whether you realize it or not. Creepy, huh?

-Claire Dillard & LaPuasa

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3 thoughts on “Symbols: The Real Creeper

  1. This article about Symbols is so true. Everything that is branded has a symbol on it. Whether its a restaurant, appliances or stores. I think stores have to emphasize on holidays because that were they make there money. In this article it points out that halloween is a huge holiday for stores because of all the symbols that the candy, costumes and other gadgets have, these stores are making a killing off of these “symbols”. Also because Halloween has so many different kinds of brands that come out, people know the symbols of the candy they want or the costume. Symbols will always stick out in customers mind. Symbols are what make people buy that certain brand.

  2. I completely agree with this article because if a company can brand themselves with an effective symbol then I would argue they are ‘golden’ for the rest of the companies existence. When consumers see black and orange and scary decor, they get in the mood to buy such things and decorate their houses for halloween. This then could lead to wanting to ‘one up’ their neighbors and have the ‘scariest’ house, which only helps product sales. Also, as a child I can always remember the symbols of where I went before the name and it still holds true today for somethings. The symbols make you remember the product but the quality of the product is what makes you a lasting customer.

  3. This was an enjoyable and interesting article to read! If you can look at a tiny symbol and know instantly what company corresponds to it, you know they’ve made it big. Symbols are effective in the sense that they add that extra element to a brand and make it even more recognizable to the consumer. Halloween, in this case, is a holiday engulfed in decorations, candy, fun costumes, and spookiness, all associated as symbols. Symbols allow many consumers, as well as myself, to stay loyal to a certain brand and keep the product constantly reachable.

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