Moogfest 2011

While most of North Carolina will be adding the finishing touches to their Halloween costumes next weekend, Asheville will be jamming out to some of the hottest artists in electronic music.  The second annual Moogfest will be taking place at various venues throughout the north side of downtown Asheville on October 28th-30th.  Although this is only the festival’s second year,  there is a lot of buzz about its highly anticipated lineup of over 70 artists from around the world, including big names such as Flaming Lips, Moby, and Passion Pit, just to name a few.

 The three-day festival was created to honor one of electronic music’s pioneers Bob Moog—the inventor of the Moog synthesizer.  This legendary instrument has changed modern music forever and has been used by hundreds of artists, from legends like the Beatles, the Rolling Stones, and Stevie Wonder, to some of today’s all-stars like Daft Punk, Dr. Dre, and even Michael Jackson. The celebration of Moog’s legacy will even go beyond the music; there will also be visual art exhibitions, film screenings, a costume contest, and some of the wildest installations created from Bob Moog’s own imagination.

 What sets Moogfest apart from other music festivals?  At Moogfest, attendees have the opportunity to interact with some of the artists in panel sessions, and workshops.  There are even workshops that allow festival-goers to actually learn how to play some of the different Moog instruments. This is a perfect example of audience-brand interaction and experiential marketing.  What better way to create brand awareness than to let consumers experience your products?  Or in this case, create an experience for them?

Here’s a little taste of how and why last years artists created that experience at Moogfest 2010

The best part about Moogfest is that there are still tickets available!
For more information about tickets or the festival itself, check out the Moogfest Facebook, Twitter, or website: .

To learn more about Bob Moog and Moog instruments, you can visit his website:

-LaPuasa, Dillard, Reinhardt

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