When it comes to the big job hunt, there are a plethora of considerations that come to mind. Seeking out career fairs, perfecting your resume, and getting the right professional look all seem to be high on the list. However, there’s one tool we sometimes neglect when it comes to seeking out jobs in our field, whether it be Marketing, Advertising, PR, or IMC: social networking. Sites such as LinkedIn provide a huge leg up for those looking for a job in our current market. You will be able to get your resume out to multiple different audiences with the click of your mouse, while also putting your resume out to employers who you may have initially overlooked.
Not only is LinkedIn important for initially creating new job opportunities, it is also useful in growing and cultivating new connections and relationships. Networking is extremely important in the field of IMC and every connection you get could be a potential for a new opportunity. Active use of this resource shows those you have connected with, what you are up to, how you are looking to grow professionally, and if you are currently looking for employment options. With the current economic state, we have to exploit every avenue we can to ensure that we are able to find a job upon graduating. While it is necessary that we have a strong resume and good interviewing skills, we also have to remember that our potential job opportunity could be found through LinkedIn.
– Lauren Phelps, Alaethea Hensley, Jessica Kingman