Thanks to unlimited online resources, job hunting in 2011 is far more different than what it used to be. Some people have career ideas in mind, and some people are unsure about what is out there. For the people who are unsure, we have some advice to help you figure out what careers are available and suited to your skills and talents. For those who are interested in an IMC related career, advertising and PR firms are great places to start looking for openings. Even if you don’t know which job is best for you, look at all the openings and read the descriptions, then you will be able to start matching your abilities and interests to the postings. Eventually, it will become easier to identify job titles that you may be qualified for since most of the companies are set up similarly.
If you still don’t know where to start, there are many publications, like AdWeek and PRWeek that contain news about communication related companies.
Both publications have yearly awards that they give to exceptional firms, so if you want to research cutting edge and innovative companies, you should conduct a Google search, like “PRWeek awards 2010.” Information about the award recipients will become available which is a great way to figure out the names of different firms, and to see what they do well.
Many PR and advertising companies are owned by a few larger corporations that specialize in communication. The three that we have noticed are Omnicom, WPP and Interpublic. Each corporation owns multiple advertising and PR agencies and their websites provide links to the agencies. When you visit the agencies’ websites, you can find more information about their clients and what they do. Most agencies’ websites have a careers link as well, where you can start your job research. Some agencies, like Burson-Marsteller, have a “careers path” section, explaining the levels of employment and how to apply for a position. The next step is making sure you have a stellar resume and attention grabbing cover letter that displays talents and skills similar to those found in the posting to which you are applying. Go to a career center for help so that you can have a better chance of landing your dream job or internship. The UNCW Career Center is located in the University Union Room 2035 and is open Monday through Friday, 8am-5pm. There will also be a resume coach assisting with tips on resume format and content in Randall Library Lobby on October 13 from 10am-3pm. Good luck!
-Stephanie Bakolia, Claire Outlaw, David Glaubach