Selling Yourself

When preparing for the aggressive, less-than-thriving job market, it is important to be confident in your abilities to “sell yourself”. The cover letter, resume, and interview process that stands between you and the job of your dreams can all be enhanced based on how you understand your unique skill set and experience. By feeling comfortable with what you have to offer a potential employer, you can have an unmatched advantage over the competition. In order to reach this level of comfort and self-confidence, it is critical to understand the “brand” that you are trying to “sell”.

Looking for a career can be intimidating at any time in life; however, it can be successful if you can apply the characteristics of marketing as it relates to promoting a brand image. By branding yourself as a diligent, experienced, positive worker throughout the employee recruitment process, the employer is likely to feel confident in the decision to hire you. However, if you are tardy to interviews, send unprofessional emails, and lack the ability to converse with the interviewer, it may be hard to stand out from the competition. By taking advantage of leadership opportunities, working well with others, and being serious about school work, it will be easy to create confidence for what you have to offer a company. The more experience you gain throughout life, and the more consistent you are with your habitual work habits, the more reliable your “brand” will seem to employers.

-Sally Shupe, Jared Sales, Oliver Evans

23 thoughts on “Selling Yourself

  1. I couldn’t agree more that we have to brand ourselves to stand out from the competition in this competitive job market. However, make sure that stories that we created to brand ourselves have to be connected with our real competences and characteristics. Most of the time, the interviewers (who usually have some HR education background) know when the interviewee is telling the truth or lies. I would like to also highlight the last sentence mentioned above, the more consistent the brand with your actual academic and working performance, the more reliable your brand will be perceived by your “target audience”.


  2. I completely agree with the fact that often people try to sell themselves as a brand in order to give out a positive image and portray something that will attract a potential “customer” or employer.
    Nowadays, selling yourself and being your own brand can be a difficult yet crucial task. Branding play a very important role in our current society, in fact, all kinds of products and services depend on branding.
    Just like the Blog says “looking for a career can be intimidating at any time in life;” I personally think that job seekers should start by identifying the qualities and characteristics that make them distinctive from their potential colleagues and competitors.
    In the end, I agree that experience as well as consistency in habitual work habits are crucial factors in determining the appeal of your “brand” to potential clients or customers.

  3. “Selling myself” in the work world is definitely an intimidating image. I was just recently hired at a very professional and successful business. The hiring process was much more extensive than any of my previous jobs. I had an intense interview where I had to brand myself with the image that I knew that they were looking for. It’s not that I lied about myself or made myself into a completely different person. It was just important to highlight my strengths (especially the ones that look impressive to a prospective employer), in order to portray myself in the best way possible! Looking professional, being early to interviews, and being confident in the way I carried myself were all vital to making a good first impression that carried through the entire interview/hiring process. A good way to prepare for an interview may be to (if possible) ask current employees what types of questions they were asked during their interviews. Being able to answer promptly and intelligently were key to selling myself in the interview. Although it may seem challenging, it is important to be able to brand yourself in a way that will show prospective employers that they wont get anyone better than you!

  4. I could not agree more with this brief article. With the job-market the way it is these days, one cannot afford to not “sell themselves” to any potential employer. I take my older brother as a perfect example of this: Just stepping out of college, he landing a job with Discovery International in Los Angeles, California. Though hundreds were interviewed for the position, it was my brother who most adequately sold himself with his outstanding resume, comfortable appearance, and confident personality. I remember him telling me that he displayed himself as exactly what the company was looking for even if it wasn’t necessarily his natural actions. Branding yourself into a company before even being hired can give some one the upper-hand in the interview process. Selling yourself is not always easy, in fact many struggle with it, but I feel the more people who attempt to learn skills such as leadership, the better off they will be in the future with their possible occupations.

  5. This article is completely right. One seeking a job it is so important that you sell yourself to the company that you want to work for. Also, when the article refers to Branding yourself I think it shows your future employers that you are being serious about your decisions. I feel branding yourself also shows that you are professional and you willing to accept anything that comes on your way.

  6. When searching for a job in the field of Public Relations and Marketing potential employees are blessed with an advantage over all other fields. When trying to sell yourself to an employer you are essentially also showing off your skill set. Your ability to market your own attributes directly reflects your ability to help the company and, therefore, is in itself the perfect application.

  7. The idea of creating a “brand” and “selling yourself” to employers that this article talks about is something that is becoming essential for job seekers to understand. Your brand is the characteristics that set you apart from other potential candidates that are seeking the same job position. The idea of a brand works on the basis of exclusion, making you stand out to employers so that you get hired. It is important to create your brand by building strong credentials that others may not have. How well you create your brand, also shows employers that you can do the same for their company. I agree with the article when it says, “By taking advantage of leadership opportunities, working well with others, and being serious about school work, it will be easy to create confidence for what you have to offer a company.” This is very true because the more experience you have molds you into a more reliable candidate.

  8. Developing that self-brand doesn’t come overnight either – it takes years of trial and error, owning up to your mistakes and getting better because of it. Don’t try to force a brand of you, either, because whatever you project will eventually falter and the true self will always be better. You cannot tell employers that you’re a great multi-tasker and the best at this and that until you actually are.

  9. Yes, yes, yes! This post could not have said it better. In order to get a job in this economy it is all about how you present yourself to the audience. If you come in hungover they’re obviously going to take one look at you, laugh, and point you towards the door. I’ve also been told by multiple employers that there is only so much information that they can gain from your resume but it’s your first interview that can make or break you. At the first meeting of you and hopefully your future employers they will of course judge you on your appearance and then on your communication skills.
    The only thing I feel a little differently about is my involvement in school work. I’m finding that a lot of my classes are not helping me with what I need to know for a “real” job. Instead, I’m learning it from my internship. Its the real experience that gets you prepared for a job, not reading about it in books.

  10. COnfidence is everything in this aggressive job market. As stated in the article, you literally have to sell yourself to a company to gain interest. You have to make it known why you are different from anyone else the company may interview, and what you have to offer that no one else may have. College is 4-5 years of practicing this belief. You develop into an individual, realizing your strengths, weaknesses, creative knowledge, and what makes you different from others. These years highlight those differences and develops them deeper to make you a marketable person in the job search.

  11. Back in April I started a Job search and revised my resume and decided to better market myself on paper. Instead of listing average job titles, I used unique and distinguishing ways to describe some of my previous tasks and duties. I branded myself in a unique way and tailored my resume to the different jobs I was applying. I was called back to five of the eight jobs I applied to and got to pick my choice, which was nice for a change. I even got to use the fact that I had four other people interested in me as leverage for my pay. This article goes hand in hand in the technique I used: I branded myself. I decided to let each employer know exactly whom they were getting and what skills and unique traits I was bringing to their business. So far I have been employed at my job since April and have flourished there and feel right at home. I work well with customers and can really see my talents come to life, all because I knew how to “pitch” myself on paper.

  12. While reading this blog, I could not help but highlight some keywords that stood out to me. Some of them were ‘confident,’ ‘unique,’ ‘comfortable,’ and ‘leadership.’ All of these words I agree are things you need to possess and feel in order to show you are ahead of the competition. You must be confident in yourself and your abilities in order for an employer to allow you through the door. Then once you are in the door, you must be unique enough to keep their interest. After keeping their interest for a while, you show that you are comfortable with your work ethics but also in their work place environment and that you could ‘fit in.’ Then you can impress them with many of your leadership qualities you possess. Bottom line is this blog hits the main point that everyone should realize when going out for certain positions, you are selling your ‘brand’ and must look at it as how to best present yourself and first and foremost, be confident!

  13. Going up against many other candidates for the same position is absolutely an intimidating and nerve-racking process. It’s natural to worry about the potential employer liking someone else better than you, but that’s when it’s time to get into gear and really start creating yourself and your brand. What is it about yourself that really leaves a lasting impression? What qualities really make you exceptional and unique? These attributes will allow you to score the interest of the employer and truly sell your brand. Attempt to gain as much experience, as far as with leadership and even other smaller jobs, as you possibly can because that will help you to portray your brand more naturally and with plenty of confidence.

  14. I could not agree more with what you have said. It’s a dog eat dog world right now in the job market. If you can’t sell yourself as a good, hard working brand, you won’t get the job you want because there will be someone competing for the same job who can sell themselves. In order to acquire the the job you want out of college, you have to have a good resume and a good, confident attitude to be able to sell to the company.

  15. Brooke Keller: I agree that when you graduate from college you are one among millions of fish in the sea and in order to be successful you have to “sell” that you are unique and not like every other fish. Marketing is not only something that can be used to assist selling a business, but also selling yourself. I agree that we must “brand” ourselves as confident, have a positive attitude, and driven to be successful. With the “brand” being well represented it will assist others in seeing you as a reliable source which will benefit you in the hiring process. I completely agree with your blog and thought that it was very insightful and can be useful to me as a senior who is going to graduate next summer. I need to continue to build my “brand” so when it is time to “sell” it I will be more than just another college graduate applying for a job.

  16. This was a very interesting article because I felt that it really applies to most college students. All of us (for the most part) are here to get our four year college degree in hopes of scoring a successful job. In this economy, it’s a bit more difficult to make that happen, so I think it’s very important to “sell yourself.” In order to sell yourself, people need to take their future serious by creating a resume that really represents them. It’s also really important to make a good impression on those who may have a role in your future. Things such as being on time to interviews or even being on time to class can really impact your work ethic and prepare to you to be the best that you can be.

  17. Although these point are somewhat common sense when it comes to going through the search for a career they are very important and valid points that some poeple may forget. I very much agree with the fact that being confident is a important charactersitic to have, as well as a way to sell yourself. Of course, being over confident can be a bad thing so peole need to find that happy medium.

  18. I completely agree with this, and have also seen this even at the young age of twenty. I am compeltely financially independent from my parents, so I have gone on many job hunts. While I am merely a server at Bluewater Grill, it took a lot to get there. In an essence, I really did have to “sell myself”. I made a resume, which really suprises a lot of people. People always ask me “do you really need a resume to become a server?” The answer is no, but if I want to look better than other candidates then it is useful. I also have to dress very nicely, and make sure I always show up at least fifteen minutes early with my own pen. Things like this have made me realize how important it is to sell yourself. In today’s economy, it is hard to find a job and there are many applicants for every job. You have to stand out and make employers feel like they just have to hire you.

  19. This entry describes one of the aspects of the career steps that many business courses lack concentration on o simply skip over. Luckily, our major gives the attention that this aspect of our furfure deserves. You can teach a person how to maintain finances, climb up within the company, and help them earn their qualifications perfectly. However, if he or she is unclear on how to present themselves, they will not be able to get a foot in the door in the first place. Resumes, interview interaction, and follow-ups are all aspects of the first impression that allow you to either begin your career or not. We are privileged to have the opportunity within the Communication Studies discipline to learn the fundamentals of this process and be fully prepared to tackle the business world.

  20. Like many others have already said, I definitely agree with what your article is saying. With the lack of jobs and the competition for the few jobs there is, I can easily say that if you do not sell yourself to the interviewer, someone else will. As sad as it may be, employers are able to be extremely picky and they are definitely looking for more than minimum. The way you interact with the interviewer sets the tone for how you are likely to correspond with other employees, clients, and potential consumers.

  21. After reading “Branded Nation” I’ve come to realize that life in general is all about branding. We brand who we think we need to be or who we should be based on the expectations of others. So I couldn’t agree more with your blog. Employers want to see the qualities they desire to see. So as you’re looking for a career, its vital to be aware of the recommended skills and expectations the company may desire. However, to brand yourself and to be completely fake are two different things. I believe most employers would be able to distinguish the difference as well.

  22. This is a great post to read as a Senior preparing to graduate.It seems like every week I am preparing and changing some aspect of my career portfolio. Many of us are getting ready to endure painful interviews for jobs we need. And as the availability of jobs grows more scarse the competition continues to rise. It is a good idea to remember that in order to convince a person to hire you, you must convince yourself that you are prepared and worthy of the job by preparing your resume and practicing your interview skills. You have to brand yourself as a confident and competent individual in order for a potential employer to consider you as a vuable employee candidate.

  23. I completely agree with the article, “Selling Yourself.” I think that this idea of marketing and branding yourself to appeal to employers in your future career and in general is extremely imperative and should be instilled in us at a younger age. When we are young we learn the bragging and talking about ourselves is not right. Because of this negative connotation I have had for practically all my life, I find it extremely hard and uncomfortable to talk about myself. However, you need to be able to talk about yourself and sell yourself in an interview or on a resume to get hired.

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