As the ten-year anniversary of September 11th quickly approaches, many Americans are beginning to prepare for the remembrance of the lives that were lost on that day. All across the country, people are buying extra American flags to place in their windows, commemorative pins, banners, posters, and even coin sets. And that is exactly what marketers want them to do.
NYCWebstore.com boasts an impressive display of 9/11 commemorative goods from Twin Tower ornaments to hang on the Christmas tree with care, to memorial umbrellas, to FDNY and NYPD shot glasses. Although some of the profits from these “limited edition” items do go towards The FDNY Foundation, we are not told exactly how much. None the less, at least our conscience can be comforted knowing some part of our consumer spending is for the greater good. However, unfortunately we cannot say the same for all products.
What better way to remember than through the unique 9/11 Commemorative Coin Certificate? But if a coin-certificate doesn’t tickle your fancy, fear not for the National Collector’s Mint has a variety of coins to choose from including a brand new coin rolled out to honor the 10th anniversary. Now only $29.95 can help you “pay homage to America’s heroes and remember the day that changed America forever… order today!”
We do not mean to make light of 9/11. For many of us, this marks an extremely important day in our country’s history and is a day that we will not soon forget. However, when is too much? When does our need for consumption begin to take over so much that we need to have teddy bears, snow globes, and necklaces to help us “remember our heroes”?
– Jessica Kingman, Alaethea Hensley, Lauren Phelps