Last night social media networks exploded with the news of Osama Bin Laden’s death. If you have a social media account, there was no way you did not hear the news before President Obama’s speech. Most people, especially members of the millennial generation, spread the news around the world like wildfire. On Facebook, statuses were updated every second with celebratory posts of the death of the most hated person since Adolf Hitler. Twitter set a new record on traffic, with an average of 4,000 tweets per second from the beginning to the end of President Obama’s speech.
How does this relate to IMC? IMC incorporates social media, which helps create social capital. It is evident that last nights social media event fostered a community around the country and globe of American nationalism, helping to reunite the country once again as the United States of America. In all of our debates over whether social media inhibits social capital, it is now quite clear that social media is a driving force in creating social capital, and on a large scale.
Here’s to you IMC, for helping create a community one status and tweet at a time.
-Allison Day, Jessica Berinson, Megan Canny, Melissa Gagliardi, & Scott Burgess