Happy Earth Day! I hope you all are out there doing your part to cut back on wastefulness and give back to the environment. However, we shouldn’t just return to our old ways of unneccasary consumerism tomorrow. We should make a collective effort to turn ourselves completely green. As Lynn Jurich explains in her article “The Rise of the Pocketbook Environmentalist”, that may be a lot easier than it onced seemed.
As you may have noticed in previous posts, a good amount of companies all across the board are switching to environmentally conscious ways of production and service. However, an interesting shift has taken place where buying the green products no longer costs an arm and a leg. Instead, Lynn Jurich explains that bargain purchases and green purchases have become one in the same. With the growing expanse of environmentally sound products, the competition has finally driven the price down to a level we can all handle. Companies are longer looking to market their ‘green’ products to the more affluent community, but instead expanding their reach to the entire public. Josh Dorfman, the author of “The Lazy Environmentalist” has actually invented an app that will allow you to scan any product and see the environmental impact it has. While the already green products would be obvious, Dorfman says this app will help you decided from the less discernible products like Dove and Ivory soap, perhaps. These improvements in technology and intelligence put the power in the hands of the consumer. Now the producers will have no choice but to jump on the green train and lower their impact. For companies, it’s either go green or get out of the way.
-Will Cosden, Micaela Fouhy, Brie Golden, Lindsey Baggett, Drew Mayer