R.E.C.Y.C.L.E. It begins with you and me!

Are you looking for a fun and easy way to help show support for Earth Day? If you are, there is an all natural rainwater car wash that features music, free food, and children’s activities such as birdhouse painting this Saturday, April 23. The event takes place from 11 a.m. to 3 p.m. at the corner of 16th street and Queen Street. It is hosted by the Wilmington-Cape Fear Home Builders Association, which our very own Allison Day interns for. The event is co-sponsored by the Carolina Green Building. The first ever Earth Day Rainwater Car Wash is completely free of charge and is 100% eco-friendly because the cars will be washed by natural rainwater that has not been contaminated by harmful chemicals.

How does this relate to IMC? This event has been promoted by the Wilmington- Cape Fear Home Builders Association through non-traditional media with the use of a Facebook event, as well as the traditional media tactic of a press release. The event will also help foster social capital among families within the community by bringing people together to help continue the celebrations on the day after actual Earth Day.

-Allison Day, Jessica Berinson, Megan Canny, Melissa Gagliardi, & Scott Burgess