Live music playing in the background, the smell of fried food, and an oncoming parade of the Azalea Queen can only mean one thing; you’re at the Azalea Festival. Wilmington is the host of one of North Carolina’s largest festivals. Besides word of mouth, the Azalea Festival has a large presence on their website and social media sites. They capitalize on this by using their Twitter, Facebook, and also a blog. These social media outlets facilitate two way communication with their publics. They use IMC to interact with their customers and festival attendees. There are tons of events that take place during the week and mostly over the weekend like a cake tasting, 5K race, circus, and much more. The Azalea Festival adds value to the image of Wilmington; as soon as you enter the city you see a sign that says “Welcome to Wilmington, Home of the Azalea Festival”. It takes place in the historic part of downtown Wilmington and has been a long time tradition since 1948. The residents of Wilmington as well as visitors from around the state have attended the festival for the past sixty three years. According to the Azalea Festivals’ official website, “More than 200,000 people attend the two-day weekend street fair”. They also say, “It has been estimated that the festival weekend activities contribute more than $5 million to the economy of Wilmington and the coastal Carolina area“. Support your local Wilmington economy and check out this years’ 63rd annual Azalea Festival. Visit their website for times and events http://www.ncazaleafestival.org/default.aspx.
Allison Day, Megan Canny, Melissa Gagliardi, Scott Burgess, Jessica Berinson