Alaska’s sweetheart or America’s nightmare?

Seeing as today is Presidents Day, where the nation comes together to honor our past great leaders, we see it fitting to look at the latest political figure and “reality superstar”, Sarah Palin.

This self-titled “maverick”, at first branded herself as a strong political influence with ties to family values, motherhood, main street U.S.A, and conservatism. After her failed run as Vice President during the 2008 Presidential election, she has since morphed into a celebrity.

With her daughter partaking in Dancing With the Stars, and herself being the star of TLC’S Sarah Palin’s Alaska, she has been capitalizing on her celebrity status with a book tour, speech engagements, and recently, Fox News contributor. Do politics even play a role in her brand anymore?

While her views haven’t changed about how the government should be run (if she even can even articulate her views without having to beat around the bush), she has basically destroyed her political brand. In several interviews, she has lost her credibility by not being able to answer simple political questions.

Here is an example of her failing to brand herself as a knowledgeable politician.

Below is a video of her dropping the ball in Politics 101.

According to The Huffington Post, her reality show received $1.2 million in tax credits, a third of what it took to film the series. While other series filmed in Alaska do take advantage of the tax credit, Palin’s show profited the most, angering many citizens. With her stance on outrageous government spending, it is odd that she would partake in something that takes advantage of government funding This further harms her political credibility because she is profiting off the government that she previously lead.

So what’s your take on her brand? Will this affect her future in politics, with a possible 2012 Presidential run? Is she still a positive political figure or simply a public nuisance?

-Allison Day, Jessica Berinson, Megan Canny, Melissa Gagliardi, Scott Burgess

8 thoughts on “Alaska’s sweetheart or America’s nightmare?

  1. Pingback: Tweets that mention Alaska’s sweetheart or America’s nightmare? | IMC-Hawks --

  2. I can only hope it crushes her political credibility and possible support she has. I am fairly certain that any thought she has is drowned out by circus music playing in her head. Half the time I’m just impressed she remembers what side she’s in favor of. I still don’t think she understands that once something is filmed or said on air, it can be watched and played back again. She contradicts herself more than a pathological liar. She does not need to be in politics because quite frankly I don’t think she wants to be. She just wants to be famous. And one of the best ways to get famous nowadays…. is to be stupid on television. So congratulations, you’ve done it.
    – Ray Sgambati

  3. While I share Mr. Sgambati’s bitterness over the fact that this woman has any part in the world of politics, I am also somewhat relieved by the fact that she has a reality show. Though not a fan of her (or her misguided rantings) I recently sat down to watch the TLC show, so I could see what all the fuss was about. It was exactly what you would expect. She wants us to see that she is a good mother, an adventurer, is somehow more capable than Kate Gosselin (who was a guest star in the episode I watched), which, to be fair, is not saying much. Is she playing into her political brand? Yes. Will it help her in a presidential election? No. Call me optimistic, but I like to think that Americans will see through this blatant celebrity-seeking and keep her where she is, reality television.

    • While I definitely agree with Victoria and Ray’s shared distaste for Mrs. Palin, I have to respectfully disagree with Victoria on the whole concept of the reality show– as the idea of Sarah Palin having a reality show slightly horrifies me. I understand the concept behind Palin wanting to project herself in a more positive light as a mother, she’s simultaneously discrediting herself as a political figure. I agree that it (hopefully) won’t help her to win a future election, but then there’s always the fear that people will love her all the more for it.

  4. There is no chance of her ever coming back to politics. It is interesting when these pseudo-celebrities come out to to do reality TV shows or something that is out of their context. Sometimes I believe that they are trying to remain in the limelight for one reason or another. If Sarah Palin is trying to keep her exposure up so that she can remain in political standing she is gravely mistaken. Reality television does not brand politicians, or anyone, in a positive light. Considering most politicians strive to create branding campaigns based on glittering generalities and half-truths, reality television just does the opposite of that. After I watch how horrible people’s lives are on “Hoarders,” I am going to watch Sarah Palin getting caught in regular goofy situations with her family. The point I am trying to make is that if Sarah Palin thinks of her reality tv exposure at a strategic political move to receive the Republican nomination she will be as disappointed as she was when she found out that close proximity to a foreign country does not qualify one in international affairs.

  5. If the United States could wish one wish concerning the upcoming election, it would be that Sarah Palin was not a factor. We can only hope that her efforts to take over the bookstores and television will negatively affect her efforts at further political positions. If these two videos do not accentuate her idiocy, then her book and show will highlight the doubts one may have. The only thing that Sarah Palin is truly talented in is promoting her personal brand. She has proved that she knows what to do to get her point across, and to publicize her name. Everyone in America knows who Sarah Palin is, but not everyone cares who Sarah Palin is. She has a successful brand, but an unattractive one at that.

    — Jordan Hill

  6. Politicians branding themselves is not a novel concept anymore. Politicians started using strategic advertising techniques and strategies to essentially persuade and manipulate audiences to vote for them. They do this by creating an emotional appeal that resonates in the hearts and minds of voters all across the United States. The message they convey to the public is meaningful and therefore we buy into their brand. As discussed in this post, Sarah Palin’s brand seems to be drifting farther and farther away from where it began. As a public political figure and now celebrity, I am sure she is aware of what she is doing by getting her name out there so much, however her credibility is completely destroyed for most people who are witnessing her brand change.

  7. I believe that when signing up to do a reality TV show, Sarah Palin had good intentions to promote herself, and her family, in a positive and entertaining light. However, after her daughter performed on Dancing with the Stars and Sarah Palin’s Alaska show premiered, I think that their family has become somewhat of a joke to the public. I no longer see her as a politician, I see her more as someone who craves the spotlight and will do anything to get it. I understand her wanting to push political boundaries by revealing her more relaxed lifestyle, but I believe that politicians have an image to maintain in order to be reputable.

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