According to the U.S.News and World Report, one of the 50 best careers for 2011 is a Public Relations Specialist. One definition for Public Relations given by the Public Relations Society of American (PRSA) is that “PR helps an organization and its publics adapt mutually to each other.”PR specialists are hired to create a relationship with the public and to hopefully generate success.
U.S. News and World Report stated that between 2008-2018, the employment of public relations specialist is intended to rise 24 percent. That 24 percent increase is appealing for us future PR specialists, especially in this current economic climate.
So, what does it take to become a PR specialist?
First off, most PR specialists have a Bachelor’s Degree in Communication Studies, Journalism, Public Relations, or Business. In any field, it is important to get experience. Internships, especially in PR, are important to build your résumé because that is what projects yourself to potential employers. You must be able to think fast and accurately, have stress control, and be confident in what you do. In all communication fields, having good writing skills is obviously a necessity along with strong communication.
In the previous post, Katelyn Truss talked about how important it is to create a brand for ourselves. Knowing your brand allows you to be more appealing to employers and eventually, your specific brand could attract customers for the business. It is appealing to employers when the person they are thinking about hiring is proud of what they’ve accomplished and has a positive outlook about the person they’ve become.
Gary McCormick, CEO, of PRSA gives some advice for future PR Specialists in U.S. News’ article for “Top 50 Jobs of 2011”. He explains that getting a job in PR comes down to networking and that, “it’s really the cornerstone for what we do for clients and companies all the time.”
Integrated Marketing Communication programs use public relations to advertise, market, influence, promote, build relationships with the customer, communicate new products, defend products, build excitement over a product, and so much more.
Check out this video from PRSA: “The Value of Public Relations.”