Facebook users also became wary of privacy settings on Wednesday when Facebook creator Mark Zuckerberg’s own Facebook fan page was hacked. The hacker’s message encourages Facebook to become a publicly traded company “if facebook needs money, instead of going to the banks.” The IP address connects the hacker’s location to the US Department of Defense office in Williamsburg, Virginia, although he could have hacked into their IP network.
With users questioning Facebook’s privacy settings, the social networking site needs to appease its customer’s worries in order to keep them from moving to other similar sites. This week Facebook is enabling HTTPS so that users can be sure that their information is being held by a secure connection. If anyone tries to hack into a user’s Facebook page, they will not be able to see any of their information. The catch, however, is that users must turn on HTTPS on their own.
Facebook has also added authentication features that will ask for more information if suspicious activity is detected. Photos and other information from a user’s Facebook page will be used to ensure their identity and questions will be asked that only the user could know the answers to.
With all of these new privacy features being implemented with the help of Facebook’s public relations team, Facebook hopes their brand will remain legitimate and that they won’t lose any of their customers. They have listened to the concerns of their users and have found multiple ways to calm down their worries. With today being Data Privacy Day, we will see how long Facebook can keep their customers happy.