Technology giant Apple is once again in the news this week. No, they haven’t come out with a new iPhone and the new generation of iPads are not yet available; the company has sold their 10 Billionth App. Yes, you read that correctly BILLION! On Saturday Gail Davis, of Orpington, Kent, UK, downloaded Paper Glider (a free App) making history for Apple and also making her the winner of a $10,000 iTunes gift Card.
Apple’s Apps, short for applications, can be downloaded from the App Store on iTunes onto iPhones, iPads, the iPod touch, and now even your computer. Ranging from free to $999.99, these popular downloads can help you with everything from finding a place to eat, translating words into another language, making dinner reservations, entertaining your child, studying for the California Bar exam (in case you were wondering what the most expensive App does) and anything else you can possibly imagine.
The popularity of Apps has many retailers and other businesses taking notice and developing Apps of their own. Apps have become yet another tool for them to reach target audiences and perhaps gain new ones. Everybody from car insurance companies to retailers to airlines have developed Apps hoping to target new audiences and keeping the attention of existing customers. This trend has even spawned a new way of doing business, m-commerce. Similar to e-commerce, or shopping online, m-commerce is shopping on your mobile device.
This new form of business, ushered in by Apple’s introduction of the App, is changing the way companies market themselves. In the age of Apple’s i-products, the standard practices of print and media ads aren’t going to cut it. Companies must adapt and incorporate practices such developing Apps if they want to continue to remain relevant and build their customer bases.