As you might have read over the past few weeks, there has been a media frenzy regarding Verizon Wireless receiving the iPhone 4. This has further added fuel to the cutthroat marketing campaigns of both AT&T and Verizon. With this in mind, the real question is how this will affect the marketing and brand image of the iPhone.
By utilizing two wireless networks, the constant battle for customers by Verizon and AT&T may actually have a negative image on the Apple brand. Apple, known for its superior technologies, has an overall positive brand image. With both companies airing commercials attacking one another, how can Apple maintain their image? This is the most controversial issue that Apple has had to take on to date.
Below is the most recent commercial for the iPhone 4 released by Apple.
In the commercial, Apple is remaining neutral with AT&T and Verizon. This is keeping both companies on an even playing field, while not portraying one as better than the other. This may change once Verizon’s iPhone is released in stores and a new slew of Verizon and AT&T ads hit the airways. Will Apple continue to remain neutral or eventually choose a side? The future is uncertain, but on January 19,, 2011, Apple became the largest mobile phone vendor in the world by revenue. If this upward trend continues, they will continue to dominate the market share, regardless of which company carries the iPhone.
-Allison Day, Jessica Berinson, Megan Canny, Melissa Gagliardi, Scott Burgess