As our time in the Corporate Communication classroom comes to a close, the information and knowledge that we have gained will continue with us as we each venture out after graduation into our desired career field. Among the class of communication majors are students interested in event planning, public relations, integrated marketing communication and advertising, just to name a few. Corporate communication is involved in all of these industries. As stated in Corporate Communication: a guide to theory and practice by Joep Cornelissen, one of our required readings for the course, “Corporate communication is a management function that offers a framework for the effective coordination of all internal and external communication with the overall purpose of establishing and maintaining favorable reputations with stakeholder groups upon which the organization is dependent.”
When the course first started back in August, not a single student in the class knew what the definition of corporate communication was. Even though everyone registered to take the class, no one really had an idea of what it entailed. Today, every student in the class has a definition of corporate communication, as well as plenty of detailed and background information that will give people a better understanding of the topic. A big improvement from three months ago, wouldn’t you agree?
We have covered a variety of forms of corporate communication that take place in sports, music, movies, politics, crisis management and careers this semester. We have learned that communication is essential when it comes to an organization’s corporate image and identity, reputation, stakeholders and shareholders. We have learned what makes a company go from good to great, the characteristics of a great company and why every company should strive to become one. We hope we have left everyone with a better understanding of corporate communication.
REMINDER! This week is NBC’s Green Week! Green Week runs from November 14-21. All this week, green topics will be featured into news and your favorite shows on the NBC network, such as 30 Rock and The Office, as well as special reports, fundraisers and documentaries. Join NBC in celebrating the numerous ways that you can make a difference in the environment.