It’s getting to be that time of year, when the weather drops below 40 and people start to prepare themselves (and their bank accounts) for the holiday season. From turkey, stuffing and cranberries; to presents, garland and twinkling lights, there is always someone convincing you that the holiday season will be even more memorable if you spend just a little more money. Companies gear up for this busy season, creating entire strategic plans to tackle the influx of customers that will be searching their shelves and racks for the “perfect” presents this year. Television Ads and radio commercials turn from normal to intensely tacky within a week after halloween, and you begin to wonder how advertisements for holiday merchandise progressed to this magnitude.
Many believe that the religious background of the holidays celebrated around this time of year gets overpowered by the materials and tangible items that are repeatedly portrayed to consumers. However, this is not the only gripe that is muttered around this time of year. Companies everywhere are constantly trying to change the way they reach their customers around the holiday season: ranging from television and radio advertisements, to mailing catalogues and going door to door. Many people view this as intrusive and not a very persuasive way to promote sales within the company.
As a result, many believe there must be a balance: where families can celebrate the holiday season and enjoy time with their families and friends, all while avoiding the initial panic that so many experience when the season arrives. Companies must be able to advertise in a manner that doesn’t send chills down consumer’s spines every time they hear a radio ad and create havoc within the shopping malls to make that 3a.m. sale. After all: its a season where families should enjoy their time together, instead of the gifts they receive.