Does the word “corporate” in a job title mislead people?

How are careers in corporate communication defined exactly? What kind of careers are even designated to the field of corporate communication?

Jobs and professions in today’s society are categorized much more specifically by their titles than just being a doctor, dentist, blacksmith, plumber, or teacher. For example, careers that fall under the category of corporate communication are: corporate communications director, corporate communications specialist, internal corporate communications specialist, corporate communications/public relations manager, and corporate communications coordinator. What does all this mean? From the job title alone, it is hard to know what exactly the job description is and what it will consist of.

Careers in corporate communication can be linked to jobs in public relations, advertising, integrated marketing communication and other related fields in communication studies. If you are searching for a job in any of these fields, don’t be afraid by the word “corporate” if it is in the job title. Society has given emotion to the word, corporate. It is made out to be this tough, professional, dictating vocation where everyone walks around in blue and grey suits all day. Yes, in reality there are people that wear blue and grey suits daily, but those are popular business colors. But, in all actuality, the word corporate is defined as “belonging to a corporation or company; pertaining to a united group.” Therefore, when a company assigns a job title with the words “corporate communication” in it, they are most likely informing people that they are looking for someone who can handle the specific communication tasks between many people either within their own corporation or with outside corporations whom they do business with. These companies are looking for people who can perform the needed skills in the public relations and advertising fields for a large company, not a small, local business for instance.

-Danielle Dorantich

 

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3 thoughts on “Does the word “corporate” in a job title mislead people?

  1. I love this blog! you are exactly right Danielle, people don’t know exactly what it means to get into corporate communication. Maybe what needs to be done is what they do to college classes, they give you the course number and title then they give you a description. People need to understand the difference between working beside corporate business men and working with them.

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