A new vision for IMC

Confession… I am not graduating in May. I am instead one of those few students who graduate in December. Nevertheless, watching many of my friends and classmates prepare to enter the real world upon graduating in a matter of days, I cannot help but feel overwhelmed and excited. My input on senior week will be much different than many of the other students, because my feelings of these next week are more of a pre-senior week and pre-graduation emotion. My emotions are more filled with planning, weighing options, and finally deciding what I want to do when I graduate. So while it is exciting to see so many classmates graduate, I have the opportunity to determine how to bond my education with my future.

I am a double major in Communications Studies and Political Science, which makes me one of those rare students with double majors or concentrations who are trying to figure out how to merge both areas of study. I plan on going to graduate school for Political Communication or Political Management, and focus on Campaign Strategies and/or Strategic Campaigning. In IMC, the most often type of student you will see are Marketing and Communications Studies students, so you might ask “What is a Political Science student going to do with IMC?” My response…A LOT. In any political campaign or election, you have many different goals which are elemental to the ultimate goal of having your constituents deciding to vote for your candidate. This is very parallel to the goals of companies who hire Marketing, PR, or IMC agencies to advocate for their product, service or organization. Their goals are also very similar in the fact that they want the consumer to choose to purchase their product. As an IMC student you are taught ways to implement the theories and ideas you’ve learned to brand your company in a way that the consumer will choose it. The two goals of campaigning and IMC are so similar that if campaign strategies collaborated with IMC strategies, it seems that both fields would open up a whole new world of development. With this understanding, I plan on taking what I’ve learned through IMC and applying it to what I’ve learned in Political Science in order to successfully brand and market the politicians, their ideas, their legislature and their hopes for the United States. I will call it…Integrated Marketing Communications and Campaigning. IMCC.

-Shannon Meadows

6 thoughts on “A new vision for IMC

  1. I understand your mixed emotions. I am graduating in May, however, I have to take one summer course in order to get a diploma! I am very excited about graduating, but feel that I will not be completely thrilled until after summer school is over. I think your choices for double majoring are great and they will be able to coincide with each other to your advantage. Good Luck with your last semester!

  2. Shannon, I really like how you merged the concepts learned in IMC with your future goals and career aspirations in the political arena. I think that the IMC tools (the importance of forming a brand community, the “whole picture” mentality, etc.) are all extremely important to political campaigns, as seen through the obvious success of President Obama’s grassroots efforts in 2008. What more could politicians ask for than having an interactive and informed community to back them up? Good luck with your last semester and I’m confident that your IMCC will be a great success for everyone who gets the opportunity to work with you!

  3. IMC and campaign management are a match made in heaven. Concepts we’ve learned in IMC cleanly translate to politics. After all, you’re still trying to sell your publics on something, it’s just a candidate instead of a product or service. Like Obama’s presidential campaign has shown, social media can significantly influence the results of an election, and IMC’s roots in social media will give you a solid knowledge of how to use it to your advantage.

  4. I am so relieved you wrote this blog,Shannon! I too am a double major that will be graduating in a fall semester, not a spring semester like many others my age. I was thinking about that this evening when in a Communication Studies Society meeting saying goodbye to our seniors. In a year I will be that senior- only I won’t be leaving. Staying the extra semester and trying to correlate my Film Studies major and Communication Studies major terrifies me. Many aspects of IMC (i.e. networking, marketing) is incorporated in both of these majors (obviously, which has helped me tremendously in the long run, but it still scares me to death just thinking about the changes that are to come! It frightens me that I can gain the real-world experiences I KNOW I need to succeed in both of these majors during the semester I will still be here while others are continuing on. Although I am apprehensive about it, I am excited to see my majors merge into the unique career I hope to have one day.

    Good luck Shannon!

  5. Although I still have a couple years before graduation, I understand the concern because I am majoring in Communication Studies along with Psychology. While the two may be more obviously related than Communication Studies and Political Science, I still get questions from my dad as to why I even bother combining the two. It’s inspiring to see how you’ve planned out the connection between your two majors and how they will be most beneficial towards your career goals. Good luck in the future!!

  6. I completely understand how you feel! Mostly when you’re not grad. with your friends but in the long run it is okay!! I didn’t graduate on time and it was kind of overwhelming that I wasn’t but I feel that it worked out more on my end because it truly helped me determine what I want to do with my life.
    I also agree with your statement “The two goals of campaigning and IMC are so similar that if campaign strategies collaborated with IMC strategies, it seems that both fields would open up a whole new world of development.” things happen and do become similar and it does look/feel like they form a new development.

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