The fall of network TV

With the start of fall comes much anticipated television network premieres. Major broadcasting networks debuted new series to compete with the established streaming community. Fox’s Minority Report, Scream Queens & Rosewood, ABC’s The Muppets, NBC’s Heroes Reborn, Blindspot & The Player, and CBS’ Limitless & Life in Pieces were expecting high ratings, but most did not meet expectations. The Muppets and Rosewood were the two exceptions.

With Netflix growing to over 65 million subscribers, the streaming platform has started to gain control of the TV market. AdAge reported every single TV network drama that aired on Tuesday night suffered a double-digit decline in ratings. One theory that could explain the drop in numbers is the Media Ecology theory.

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Media Ecology theory is defined as the study of complex communication systems as environments, furthermore, how the medium in which the message is delivered is equally as — if not more — important as the message, itself. In this case, Netflix is taking advantage of its medium by being more convenient for the consumer. Viewers can stream content on multiple devices, anywhere, at anytime. According to Reed Hastings, Netflix CEO, all TV will move online by 2030, proving true to the theory.

While Netflix is currently thriving, network TV still has an appeal to viewers. Families still watch TV together and the anticipation of a new episode each week brings viewers back; a few disadvantages of Netflix. Although streaming is convenient, some viewers appreciate the ability to follow a show together as a community. However, Hastings believes the transition to an online platform is “kind of like a horse – you know, the horse was good until we had the car.”


With networks still releasing shows next week, will they follow the current decline of network TV? As a viewer, do you prefer an online platform or network TV?

– Nick, Melanie, Mary & Patrick

Watch TV on your own time

Digital video recorders, also known as DVR’s, have been around since 1999. Replay TV and TiVo were the first two digital video recorders launched at the Consumer Electronics Show in Las Vegas. DVR’s have become increasing popular because it allows you to record your favorite shows or movies and watch them later when you have more time. Now there is no need to rush home or stay up late just to catch the news or E! True Hollywood Story. DVR is changing how we watch television. With DVR on everyone’s mind, cable companies have created apps so that their users can set their DVR’s to record even when they are not home. Another feature of DVR that has caught many people’s attention is the fact that you can fast forward through the commercials. People can enjoy their favorite shows without interruptions. This has made it difficult for advertising companies to get the viewers to watch their advertisements.

With the development of DVR and television show recording programs, companies have to find new and effective ways to market their products to their target markets.  Television viewer’s ability to fast forward through commercials is thought to be affecting buying habits of consumers.  Companies and marketing experts have to peruse other means of getting their products out to the public.  Social media sites such as Twitter, Facebook, and especially Pinterest are effective ways for companies to market their products in a way to get consumer attention.  Through this marketing hardship, integrated marketing communication is very important to gain and retain interest.

-Kelsey Bendig, Brooke Keller, Andrea Blanton, Brian Burch