What kind of student-run fundraiser involves more than 15,000 students, goes on for more than 32 years, involves celebrity involvement, and raises over $69 million for its cause? Penn State University’s THON, of course. The Penn State IFC/Panhellenic Dance Marathon is the largest student-run philanthropy in the world, raising an incredible amount of money for pediatric cancer patients every year. Not only do students show their dedication to the cause by working year-round to raise awareness, but they also have one of the most incredible student-run IMC plans I’ve ever seen.
The THON Press page is as comprehensive as any professionally run fundraiser, with students assigned to state, local, and national media. There is a student-run THON Tumblr Blog, THON Facebook Profile, THON Twitter Account, and THON Facebook Fanpage, all to keep the public aware of THON related news year-round. Penn State students live tweet from the event and update their statuses regularly with the “FTK” (“For the Kids”) hash tag to keep their friends and family members informed. One notable THON supporter is none other than socialite Khloe Kardashian, who regularly blogs about the THON efforts and sends her support to the Penn State students.
It’s obvious that the Penn State students are passionate about their cause and are channeling this passion into one of the most impressive student-run IMC campaigns out there. Any student organization in the world could benefit from checking out the THON efforts and channeling them into their own student event.
- Anna Kate Babnik, Carissa Niederkorn, Deji Adeleke, Tiffany Evans, & Katie Eagle