Top 5 Worst Local Ads

Happy Friday! To brighten up everyone’s week, we compiled a list of our top five worst local ads out there.

5.

This Georgia car credit ad is bad example of trying to keep up with youthful trends.

4.

This advertisement for a local mall in Missouri tries to incorporate a catchy jingle into their poorly produced ad.

3.

These mechanics seem to know how to use Jib-Jab for their commercials.

2.

This commercial from Durham, North Carolina plays a little bit too strongly on southern stereotypes.

1.

This commercial is actually so horrible that it’s amazing. Hats off to you, Chuck.

Which one do you think these ads are the worst? Do you have any other local ads that leave you cringing?

– Nick Bolick, Olivia Sadler & Patrick Wagner

Why Drive When You Can Fly?

For this week’s theme of local advertising, we wanted to focus on the Fly ILM campaign. One key rule in advertising is to “know your audience.” These Wilmington Airport commercials definitely target locals who travel by car to the Raleigh-Durham Airport instead of flying directly from Wilmington.

Check out both advertisements below.

It’s no secret that the trip down I-40 is contender for Most Boring Drive. Have you ever driven down I-40 and felt like it would never end? I’m sure most people who have traveled the straight, flat road can relate to the boredom that the voiceover in the second commercial conveys. This campaign is particularly effective, because it hits home for most people who live in Wilmington and would like to avoid the monotony of I-40. It evokes the feelings associated with the topic, and sends a clear message to those who feel that way.

What do you think of their “Why Drive When You Can Fly?” campaign? Does it make you want to skip the drive, and Fly ILM?

-Mallory Brayman, Kelli Hall, Morgan McCleaf

Big Fish in a Small Pond

People love shopping local. They enjoy spending their money in places that they know will benefit the community and build the local economy. Many small businesses use various forms of local advertising to entice people to spend their money locally. Small businesses can be very successful using local advertising, so bigger, corporate companies want to be able to tap into that successful demographic as well.  The question that must be answered is: how do corporate companies make themselves seem small and part of the community? By using local advertising, of course.

Let’s start off by defining local advertising. It is defined as “advertising that is done on a local basis to a local merchant or business, opposed to regional or national advertising”.

Using this method of advertising, companies may change their advertising tactics to make them seem more local and homegrown. For example, Lowe’s Food is currently attempting a to rebrand themselves to make them seem more local and community oriented. They have over 100 stores in North Carolina, South Carolina and Virginia. The company itself isn’t huge, but it’s not a small town grocery store either. They are currently in the process of rebranding themselves to focus more on being connected to the community and sourcing their products from small, local farms. Even though they are a fairly decent sized company, they are trying to appeal to the “local feel” people get when they shop at other local stores.

lowesfood

One of their newest local advertising tactics are the “Community Table” events that they host. These events include cooking classes from local chefs, as well as wine and cheese tastings. These events vary based on location and are modified to appeal to the demographic in each specific location. They draw in consumers by giving them a chance to connect with other members of their community and to learn something new in the process. This is just one local advertising tactic that Lowe’s Foods is implementing in order to make themselves seem more local.

Can a corporate companies be successful in using local advertising to attract its target market?

-Anna Joy Zima, Hannah Rodgers, Katilyn Russell

Local Advertising with South End Surf Shop

Good afternoon and welcome back to the blog! Whether you’ve lived in Wilmington 3 months or 4 years, there is a ninety-nine percent chance that you have come in contact with some sort of advertising from local businesses. With multitudes of college students, these advertisers must gain the attention of these newcomers to the community earlier than their competitors. Coupons, mailing lists, and magazines embedded with promotions are prominent ways of capturing new customers for local businesses. However, smaller and newer companies are starting a new trend, a cheaper trend, which is using social media to interact with potential customers.

This method of advertising has been crucial in recent years in expanding rising businesses awareness. In South End Surf Shop’s case, social media has a moderate effect on local residents, but, in the summer months, social media becomes a modern-day word-of-mouth to the flood of tourists visiting Wilmington’s amazing beaches. Social media is unique in that people affiliated with a company (i.e. like, follow, or share a business’ content) are providing free labor to that business; when an individual shares, likes, or follows a brand, there is a curious, global audience waiting and refreshing their timelines to find their next purchase or destination.

The Social Network Theory (SNT) is directly aligned with South End Surf Shop’s method of advertising. South End specializes in surfing equipment and accessories. The SNT suggests that South End Surf Shop’s network of surfers and skaters is beneficial for these networks during South End’s social media campaigns. A network of surfers are likely to know other surfers or consumers that are unaware of South End Surf Shop’s content; therefore, when avid South End Surf Shop customers share the company’s content, there is a continuous process of sharing to other network’s of people, that is potentially endless for the brand’s reach.

south-end-surf-shop-51e567594203c3a8ce00190b

 http://www.southendsurf.com/

But, what is so unique about this surf shop as compared to the other 2 surf shops in the area? Both Sweet Water Surf Shop and SurfCity Surf Shop have social media platforms, and similar advertising techniques. According to Forbes, there are several benefits that social media marketing can bring to a business. However, they key is to make something unique within at least one of your platforms. This is what South End accomplishes. Due to their unique location at the south end of Wrightsville Beach, where no other commercial stores stand besides the infamous Oceanic restaurant, South End Surf Shop takes advantage of having a daily video surf and weather report that is displayed on their Instagram, Twitter, and Facebook. The owner has not missed a single day in posting this daily report, and this is what is unique. None of the other surf shops do this, and so they gain a competitive advantage over the other shops because now the current and future consumers can affiliate themselves with this unique aspect, creating more brand recognition and loyalty for South End Surf Shop.

Social media marketing is the new and upcoming way that small and large businesses need to take advantage of. Take the time to think about a company you affiliate yourself with. Do they use social media effectively or poorly? Give us your thoughts and point us into the direction of some good examples of solid social media advertising. Have a good week!

-Colby Cummings, Connor Gold, Chase Seymour